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What we’re about

The world is changing faster than ever before and Sustainable Outcomes are often neglected. Resiliency demands that you know more and adapt quickly.

Organizations of every size are struggling to remain relevant in the eyes of their customers and society. Customers are more informed, responsible for their future and their expectations are higher than they’ve ever been. Employees demand more clarity, empowerment, and meaning in their work. It is only high-performing, adaptable, and agile organizations who will thrive in this unpredictable market. We call this Sustainable Business Agility.

At its simplest, Sustainable Business Agility is the capacity and willingness of an organization to adapt to, create, leverage, and sustain change for their customer’s benefit. This simple statement exposes the dramatic shift in mindset needed for agile organizations. Where how you respond to the market is reliably more predictable than how the market responds to you.

Our Meetup will start with ONLINE events aiming at interactive talks, lean coffee, fish-bowls and other formats based on context.

Topics in the near future may include: Agile Strategy, Agile HR, Leadership Agility, De-Scaling, Scaling, Agile Procurement, Finance, Legal, Regulation together with R&D, Business, and IT

Tony Ulwick: Discerning Market Segments using JTBD and AI (ONLINE)
Online

Tony Ulwick: Discerning Market Segments using JTBD and AI (ONLINE)

Online

Before you can successfully segment a market, you have to know why you are segmenting in the first place and how to define a market in such a way that makes it possible to discover segments of people with different unmet needs.

A good segmentation scheme reveals the contexts in which customers have a unique set of unmet needs and what needs are unmet in each segment.

Applying JTBD Theory to market segmentation makes these discoveries possible—and AI can assist.

About our speaker:

Tony Ulwick

Strategyn Founder and CEO, Inventor, Author and Innovation Thought Leader #jtbd, #strategy, #innovation, #productmanagement und #innovationmanagement
Pompano Beach, Florida

About our hosts:

Markus Willner
Markus Willner is the Head of Agile Coaching at Bosch BTVS, specializing in agile training, coaching, and organizational development. With over 17 years of experience, he holds multiple certifications, including Certified Scrum Master, Certified Agile Leader, and Kanban Trainer. Markus has worked across industries such as automotive and telecommunications, focusing on agile transformations and leadership development.

Thoralf J Klatt
Thoralf serves as a Product and Agile Coach. His motto is: be at the center of value. He started his career developing medical devices like CT scanners and became a Certified Scrum Master in 2007. Based on many years of experience in diverse domains, Thoralf qualified as SPC in 2016, as Scrum@Scale and Scrum Inc. Trainer with Jeff Sutherland in 2019, and as Mobius Navigator Coach with Gabrielle Benefield in 2020. He has been translating her new book on Mobius Loop to German. Reach out for speakerships.

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