Learning Objectives:
- Understand how AI can augment (not replace) core UX activities by identifying 3-4 practical applications
- Master prompt engineering techniques specific to UX tasks
- Develop critical evaluation skills for AI-generated outputs
Agenda:
7:00-7:20 PM - Welcome & Ice Breaker
7:20-7:50 PM - AI in UX Context
7:50-8:20 PM - Prompt Engineering for UX
8:20-8:30 PM - Break
8:30-9:15 PM - Practical Application (mini design studio)
9:15-9:45 PM - Critical Evaluation
9:45-10:00 PM - Q&A
Who is this for?
Primary Audience:
- UX/UI designers who want to effectively incorporate AI into their design process
- UX researchers looking to streamline their research analysis workflows
- Content designers and UX writers interested in AI-assisted content creation
- Product designers who want to accelerate their ideation and prototyping
- Design managers who need to understand AI's practical applications in UX
Experience Level:
- Solid understanding of UX principles and processes
- No prior AI experience required beyond casual use of tools like ChatGPT
- Ideal for practitioners who are curious about AI but feel uncertain about where to start
Not recommended for:
- Advanced AI practitioners looking for technical implementation details
- Complete beginners to UX/UI design
- Those seeking coding or AI model training knowledge
About the Instructor
Danny Setiawan is a design executive with over 20 years of experience in UX/Product Design, currently serving as Head of UX at AmericanEagle.com where he leads UX strategy for enterprise e-commerce clients. His diverse experience includes leadership roles at The Economist, where he transformed their mobile strategy, and Yahoo! Finance, where he helped shape the user experience for millions of users.
Danny has been at the forefront of integrating AI tools into UX workflows, pioneering the use of various GenAI tools to improve efficiency in research, prototyping, and content creation processes. His experience spans multiple domains including e-commerce, fintech, edtech, and digital media, giving him a unique perspective on AI's practical applications across different industries.
As an experienced workshop facilitator, Danny has led Enterprise Design Thinking sessions for Fortune 500 companies and served as a Lead UX Instructor at both Flatiron School and General Assembly. He holds an MFA in Design & Technology from Parsons School of Design and brings a hands-on, practical approach to helping UX professionals navigate the evolving landscape of AI tools and methodologies.
