About us
B2B SaaS marketing is evolving rapidly. The Demand Generation Playbook changes fast, and staying ahead means connecting, learning, and sharing practical insights with peers.
This meetup group is your space to meet fellow campaign, field, growth, and demand-generation marketers, exchange real-world experiences, share what's working (and what's not), and build valuable connections.
We regularly open our doors at DeepL offices, starting in London's vibrant Soho and potentially expanding this series to Berlin and other cities, making sure more marketers can join the conversation.
Who should join?
Campaign, Field, Growth, Demand Generation marketers—and friends interested in driving impactful B2B marketing programs.
Upcoming events
1
The New Marketing Playbook: Brand Meets Demand | DeepL x Demand Gen London
DeepL HQ, 17 Newman St W1T 1PD, UK, Greater London, GBDemand Gen London and DeepL's SaaS Marketers Connect are joining forces for a one-off evening at DeepL's London HQ.
📅 Wednesday, 9th September | 6–8pm
📍 DeepL HQ, London Soho (new address, see below)Brand and demand have spent years pretending to be separate departments with separate KPIs. That's over. The best GTM teams right now run campaigns that build trust, shape perception, and drive revenue - all at once, on purpose, not as a happy accident.
In our panel discussion Tricia Miller (VP of Global Demand Generation, DeepL) and Anna Maikova (Marketing Director, Synthflow AI) will talk about what AI-native companies are actually doing differently.
- Social and paid: what AI-native brands are doing differently across social and paid media, and why legacy playbooks aren't keeping up
- Creative production at 10x: how to keep quality up when output volume stops being the constraint
- The science of virality: can B2B content actually be engineered to travel, or is reach still mostly luck?
- Demand gen: how the playbook has actually changed vs. 3-5 years ago, and what's showing up differently in the demand metrics
- The new team shape: how PMM, demand gen, and creative merge into one motion, and what skills and roles that demands
More info to follow. Seats are limited - sign up now.
📍 Venue: 17 Newman St, London, Soho, W1T 1PD, UK (New Location)
25 attendees
Past events
5
