Content Marketing Sydney

Plan Your Content Week (online)

PLEASE NOTE: ONLINE EVENT This event is for creators who want to stop winging content and know exactly what they’re posting this week. In this 90-minute online planning session, we’ll turn your messy ideas into a simple weekly content plan. By the end, you’ll know: * what you’re posting this week * when you’re posting it * what format each post will be * what your first next step is * how you’ll stay accountable after the session This is for creators, founders, freelancers, coaches, and anyone trying to post more consistently on Instagram, YouTube, LinkedIn, TikTok, or other platforms. The session is hosted by Ricky Katafono, founder of Wiser Goals. I’m building this for creators who want to become more consistent without turning content into another stressful thing they avoid. I just started making tech/startup content on LinkedIn and soon to make content on Youtube so you're in good company. This event I'm hosting runs through the "Creator Consistency Community" on Skool. To get the session link, you'll need to join the Wiser Goals Skool community here: Skool Event Link: [[https://www.skool.com/live/g2jlzy3l7QB](https://www.skool.com/live/g2jlzy3l7QB)] Time: Sunday 5 July, 10:00am Melbourne time For US creators: This lands on Saturday afternoon for the West Coast and Saturday evening for the East Coast, so it works as a weekend planning session before the new week starts. Bring: * your current content ideas * one platform you want to focus on * something to write your weekly plan in (I can provide templates) You do not need a perfect niche, polished brand, or big audience. The goal is simple: leave with a plan you can actually follow. Really looking forward to seeing you there. :)

Automate Your Marketing and Sales with AI Agents

This is a paid event. There is a limited number of Early Bird tickets at $39 until 11th July, after which the Standard Ticket price is $49. If the event is sold out, get the tickets on Eventbrite: [https://www.eventbrite.com.au/e/automate-your-marketing-and-sales-with-ai-agents-tickets-1991021126787](https://www.eventbrite.com.au/e/automate-your-marketing-and-sales-with-ai-agents-tickets-1991021126787) **"I** **know I should be marketing more — but I don't know where to start, or how to keep it up."** Sound familiar? You're running the wrong engine. In this 3-hour hands-on workshop, you'll build an AI Marketing & Sales Agent that helps capture leads, nurture customers, draft outreach, and follow up — so you can focus on growing the business instead of chasing it. Walk in curious. Walk out with a working AI Agent. **Everything provided. Just turn up and build.** WSTI gives you the workstation, AI licence, and project handout for a team of 3 — no setup, no subscriptions to buy. **What You'll Walk Out With** * A working AI Marketing & Sales Agent built during the session * Hands-on experience setting it up on a real business scenario * A clear understanding of the resources and next steps to apply this to your own business **Who This Is For** * Solo founders and service providers who want more customers without more hours * Small businesses that struggle to keep marketing consistent * Consultants, agencies, retail, B2B service providers — anyone selling something and wanting AI to lighten the load * Anyone curious about how Western Sydney SMEs are already running on Agentic AI **What to Expect** * **Background** — what Agentic AI is and how it transforms marketing and sales work * **Demo** — a live walk-through with a real business scenario * **Hands-on Project** — build your own AI Agent at the table. * **Agent Skill Setup** — quick exercises to build resuable AI skills (new in v2) * **Next Steps** — how to take this further **Run on AI Agents Series — July 2026** * **Sat 4 Jul** · Automate Your Business Operations with AI Agents * **Sat 11 Jul** · Automate Your Content Creation and Social Media with AI Agents * **Sat 18 Jul** · Automate Your Sales Pipeline with AI Agents * **Sat 25 Jul** · Automate Your Business with AI Agents — AI OS Build Day *(full-day flagship)* **FAQ** * *Do I need to know anything about AI before I come?* No. We start from "I've heard of ChatGPT" level. If you can use email, you can do this. * *Do I need to bring a laptop?* No — **WSTI provides everything** during the session. You'll work in a team of 3 sharing one workstation with AI licences and the AI Agent platform already set up. Bring your own laptop only if you'd like to keep tinkering afterward. * *What platform do you use?* We work with Claude Code and Claude Cowork — the same approach can be applied with other Agentic AI tools and platforms too. * *Do I need an AI licence to join?* No — WSTI provides everything you need to use during the workshop. * *How is v2 different from v1?* V2 is 30 minutes longer (3 hrs vs 2.5 hrs in V1), with more hands-on practice and new AI skills setup exercises. We've also improved the project-based learning experience and project handouts. ### **Notice of Photography and Filming** By entering this event, you acknowledge that photography, audio, and video recording may occur. Your attendance constitutes your consent to be photographed, filmed, and/or recorded and to the release, publication, exhibition, or reproduction of such media for promotional purposes by Western Sydney Tech Innovators (WSTI). If you prefer not to be photographed or recorded, please inform a WSTI team member upon arrival. Thank you for your understanding and cooperation.

SydJS: AI — Adding Insight

What’s even better than uncovering insights into a rising technology? Getting to stand on the shoulders of giants to look ahead. What’s even better than that chance? Having the same team return to reprise what you’d learnt. What’s even better than that revision? Revising just that little bit slower and going just that little bit deeper. That’s right, Thinkmill’s Dinesh Pandiyan is back this month to guide you through how AI can be unlocked to add value to your company, your team, and your workflow. One not to miss!

Meet up with your analytics peers and chat

[Register via EventBrite](https://www.eventbrite.com/e/data-analytics-wednesday-july-2026-tickets-1992320517299?aff=oddtdtcreator) **Data mobile app built journey** [Si Sowaddi Aing](https://www.linkedin.com/in/si-sowaddi-a-8914548/), Digital Analyst, Qantas The social media mobile app was born out of a gap in the creator economy: influencers and content creators generate massive amounts of data across social media platforms, they lack the actionable insights needed to truly scale their brands and revenue. The idea was to democratize data, turning raw metrics into a guidance for growth. From hypothesis and built it from the ground up—moving from a conceptual framework to an interactive prototype, and ultimately into a fully functioning production app. Navigating the full product lifecycle meant managing everything from data pipeline integration to user experience design, ensuring the platform could ingest and simplify complex data sets in real time. **Turn it off: the value argument your adoption metrics can't make** [Grant Case](https://www.linkedin.com/in/aieverywhere/), Creator, AI Criticality Index Every analytics team gets the same question at budget time: what is all this worth? Most answer with adoption and usage, the numbers that prove activity, and activity gets cut. There is a second way to measure value: the subtraction test. Turn off the AI, count the days until the work stops, and read it as a single 0-to-100% score. You will leave with a question to ask of your own system, and the start of a value argument that does not rest on contested ROI attribution. One test you can run before you're asked what it's worth. **What's this all about?** On the second Wednesday of every month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks! Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.

Come draw & Win Tablets! | Sketch Off

**Come draw with us! 😆** **Whether you’re here to draw socially or compete to win tablets from our sponsor Wacom, you’re in for a fun night of sketching and mingling at this play session for artists.** **For contestants:** **You’ll be placed into teams and given a theme. You’ll have ~2 hours to create a group piece on a Wacom tablet. Winning team takes home a tablet each! 😱** **For art lovers:** **Come hang, mingle, and sketch with others. Cheer for your favourite artists and enter the raffle to win your Wacom tablet.** **Event rundown:** **6:00pm — Mingle & sketch together (throughout the event)** **6:30pm — Competition begins (teams form, theme revealed)** **8:30pm — Competition ends, winner crowned** **9:00pm — Event wraps** **See you there!** **Also check out our monthly Shorts Off - play sessions for video content creators.(Insta: @Shorts.Off.event)** **$35 for Contestant** **$10 for Art-lovers** **Enter HIGHFIVE for $5 off 🌟** **Purchase at** **https://www.eventbrite.com.au/e/sketch-off-lets-draw-tickets-1987978735914?aff=oddtdtcreator** **⸻** **Questions? hello@shortsoff.com**

Enshittification and the Power of Platforms: Is There a Way Out?

Ever wonder why so many digital services you rely on seem to be getting simultaneously worse and more expensive? More ads. Sponsored search results. Subscription creep. Auto‑renew traps. Dubious 'surge' charges. Sneaky fees. Forced sign-ins. Cancel buttons hidden. There's a term for this phenomenon: enshittification — the gradual degradation of platforms that once seemed like technological miracles offering us convenience, connection, and democratisation. But enshittification - the Macquarie Dictionary’s Word of the Year for 2024 - is just the surface symptom of something far more corrosive. Beneath the declining user experience lies a fundamental reshaping of our economy where a handful of tech platforms have positioned themselves as inescapable gatekeepers, extracting unprecedented wealth from workers, businesses, and consumers while accumulating dangerous concentrations of power — what some are now calling technofeudalism. What happened to the internet's promise of widespread prosperity and a stronger democracy? How did we end up locked into systems that seem designed to serve everyone except us? And most importantly: what can we do about it? Come join us for a vital conversation about reclaiming our digital future and building an economy that works for everyone, not just the platform owners. **Book: *Enshittification – Why Everything Suddenly Got Worse and What to Do About It* (2025) by Cory Doctorow** **Book (Alternative): *The Age of Extraction – How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity* (2025) by Tim Wu** **Pdf Resource:** ***[Infographics and Summary Tables](https://1drv.ms/b/c/adb4f7488b2eef0a/IQB0CITwHhHJSaFBbJDhZmMEAcDSAace_BN1Q6aSYILezCI?e=edqfP9)*** (A prepared document of selected ideas from the two books) This month you have two options to read depending on your preference towards the level of analysis, style of writing, and your ease in accessing the book. *Enshittification: Why Everything Suddenly Got Worse and What to Do About It* by Cory Doctorow is a punchy, provocative, and highly readable take on why so many digital platforms seem to decline over time. Doctorow, who coined the term ‘enshittification’, argues that platforms follow a predictable lifecycle—starting out user-focused, then shifting to business customers, and finally extracting for themselves—in each stage squeezing the group it previously courted. The book is fast-paced, example-rich, and written in an accessible, almost conversational style, making it ideal if you enjoy sharp arguments, memorable concepts, and contemporary tech critique. It’s particularly appealing for readers who like books that spark immediate reactions and connect directly to everyday experiences online. *The Age of Extraction* by Tim Wu takes a broader, more analytical approach. Wu situates the problems of digital platforms within a larger historical and economic pattern, arguing that we are living in an “age of extraction” where powerful actors systematically draw value from users, workers, and society. The tone is more measured and reflective, with a focus on big-picture thinking and long-term trends. This book will appeal to readers who enjoy connecting ideas across economics, history, and politics, and who prefer a more structured, conceptual framework over a punchy polemic. Please read one (or both), depending on your interests. *The Age of Extraction* is 226 pages (or 6 hours) and *Enshittification* is 340 pages (or 10 hours, not available on Audible but is available on other platforms). Join us for a drink (and optional meal) at 6:30pm on Monday, 6th July, on the 2nd floor of the Keg & Brew Hotel in Surrey Hills (i.e. up two flights of stairs). The venue is conveniently located near Central Station and the Light Rail. Bring along an example of an app or digital service you used to really like that has since become enshittified—something you can have a quick rant about to kick off the conversation! 😊 Hope to see you there! P.S. Please adjust your RSVP if you have indicated that you will come but are no longer able to do so. This is courteous to other people if there is a waitlist. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- These are just optional links to consider to supplement the reading of the books. Feel free to pass on other useful links in the discussion section. **Videos & Podcasts** * Two-for-one: Cory Doctorow and Tim Wu together! (Curiously, as kids they were classmates in the same small primary school in Toronto!): [The Ezra Klein Show – We Didn't Ask for This Internet (1.5hrs)](https://www.youtube.com/watch?v=Yepnhe1T-9U&t) [The Oxford Internet Institute - Enshittification and Extraction (1.5hrs)](https://www.youtube.com/watch?v=CkYxMQJ9c94) * Cory Doctorow Interviews: [Prospect Magazine (28mins)](https://www.youtube.com/watch?v=i9XRREj1DSo&t) [Doctorow on The Daily Show (15 mins)](https://www.youtube.com/watch?v=d2e-c9SF5nE) [The Guardian (24 mins)](https://www.theguardian.com/news/audio/2025/nov/24/enshittification-how-we-got-the-internet-no-one-asked-for-podcast) * Tim Wu Interviews: [The Majority Report (40 mins)](https://www.youtube.com/watch?v=BpnMk3IhV6U) [The Commonwealth Club (1 hour)](https://www.youtube.com/watch?v=0mRvMEzjTVw) * Explainer Video: [Why Every App is Getting Worse on Purpose (10 mins)](https://www.youtube.com/watch?v=bjEGRXVKQCQ) **Written** * Pdf Resource: [Infographics and Summary Tables](https://1drv.ms/b/c/adb4f7488b2eef0a/IQB0CITwHhHJSaFBbJDhZmMEAcDSAace_BN1Q6aSYILezCI?e=edqfP9) (A prepared document of selected ideas from the two books) * Enshittification Summaries and Reviews: [Wikipedia summary of Enshittification](https://en.wikipedia.org/wiki/Enshittification) [Transcript of Doctorow Lecture on Enshittification](https://doctorow.medium.com/my-mcluhan-lecture-on-enshittification-ea343342b9bc) [CounterFire Book Review ](https://www.counterfire.org/article/enshittification-why-everything-suddenly-got-worse-and-what-to-do-about-it-book-review/) * The Age of Extraction Reviews [Prospect Book Review](https://prospect.org/2025/12/10/internets-tollbooth-operators-wu-review/) [HowAustraliaReallyWorks Book Review](https://www.howaustraliareallyworks.com/2026/02/book-summary-age-of-extraction-how-tech.html) [Washington Monthly Book Review](https://washingtonmonthly.com/2025/11/02/age-of-extraction-tim-wu/)

Online Photography - The letter E

Automate Your Social Media and Content Creation with AI Agents

Until 11th July, early-bird tickets for $39 are available. Tickets will be $49 thereafter. If the event is sold out and you want to join, get the tickets on Eventbrite: [https://www.eventbrite.com.au/e/automate-your-social-media-and-content-creation-with-ai-agents-tickets-1991020686470](https://www.eventbrite.com.au/e/automate-your-social-media-and-content-creation-with-ai-agents-tickets-1991020686470) **Overview** Spending hours on content every week? Build AI Content & Social Media Agents in this 2.5-hour hands-on workshop at WSTI. > **"I spend hours every week on content — and still hate what I post."** Sound familiar? You're running the wrong engine. In this 2-hour hands-on workshop, you'll build an AI Content and Social Media Agent that captures the voice of the business and turns content from a weekly grind into a 30-minute Monday morning. Walk in curious. Walk out with a working AI Agent. **What You'll Walk Out With** * A working AI Content and Social Media Agent built during the session * Hands-on experience setting it up on a real business scenario * A clear understanding of the resources and next steps to apply this to your own business **Who This Is For** * SMEs falling behind on content and social media * Founders who know marketing matters but can't find the time * Anyone curious about how Western Sydney SMEs are already running on Agentic AI **What to Expect** * **Background** — what Agentic AI is and how it transforms brand and social media work * **Demo** — a live walk-through with a real business scenario * **Hands-on Project** — build your own AI Agent at the table * **Next Steps** — how to take this further **Run on AI Agents Series — June 2026** * **Sat 6 Jun** · Automate Your Business Operations with AI Agents * **Sat 13 Jun** · Automate Your Content Creation and Social Media with AI Agents * **Sat 20 Jun** · Automate Your Sales Pipeline with AI Agents * **Sat 27 Jun** · Automate Your Business with AI Agents — AI OS Build Day *(full-day flagship)* **FAQ** *Do I need to know anything about AI before I come?* No. We start from "I've heard of ChatGPT" level. If you can use email, you can do this. *Do I need to bring a laptop?* No — WSTI provides a workstation for project activity. Bring your own if you'd like to keep tinkering afterward. *What platform do you use?* We work with Claude Code and Claude Cowork — the same approach can be applied with other Agentic AI tools and platforms too. *Do I need an AI licence to join?* No — WSTI provides everything you need to use during the workshop. **Notice of Photography and Filming** By entering this event, you acknowledge that photography, audio, and video recording may occur. Your attendance constitutes your consent to be photographed, filmed, and/or recorded and to the release, publication, exhibition, or reproduction of such media for promotional purposes by Western Sydney Tech Innovators (WSTI). If you prefer not to be photographed or recorded, please inform a WSTI team member upon arrival. Thank you for your understanding and cooperation.

All About Composition - 4 hr hands on PAID Workshop

4 hr $185 workshop [Book here ](https://theapertureclub.com.au/all-about-composition/) This 4 hr workshop is perfect for photographers at all levels. We look at the elements of design that represent the building blocks of any photograph. Composition uses forms, shadows, colours and lines and is key to crafting a work that can truly be called art. You will learn to compose with depth of field as well as learn the very important skill of planning and positioning background elements to set the subject. Also explore the various ways to use light in your images and the effects we can create using different shutter speeds. Most importantly you will learn in easy steps how to use composition to create stunning photographs. https://theapertureclub.com.au/all-about-composition/

MASTER MANUAL

[MASTER MANUAL](https://theapertureclub.com.au/master-manual-mode-sydney-photography-workshop/) Click link above to book 4 HOURS 8-12 INVESTMENT $185 Expand your understanding of the cameras manual mode and the relationship between aperture, shutter and ISO. This is start of your creative photographic journey! Mastering Manual Mode is the next step in taking control of your camera so you can make informed decisions about your photography’s style and direction. We’ll look at white balance metering and exposure compensation; how depth of field and understanding light can balance technical mastery with creative mindfulness; and we will explore methods professional photographers use to make informed creative decisions. You’ll learn how professionals create expressive images, and practise using the characteristics of light to create mood and emotion in your final images. You’ll come away with wonderful new skills that boost your technical and creative confidence. BOOK HERE [MASTER MANUAL](https://theapertureclub.com.au/master-manual-mode-sydney-photography-workshop/)

🍜Asian Background Social: Lounge Asia Sydney (Easy English) 6pm

🌏 Make new international friends in Sydney. Come alone, practise your English, and enjoy a relaxed social night. 😊 A friendly meetup for networking, language exchange, and real conversation. **Why People Love Lounge Asia** 🍜 Asian-focused event 🤝 Many guests come alone 💬 No need for perfect English 🌏 No games or forced introductions — just enjoy the conversation ━━━━━━━━━━ How to Join 1️⃣ Tap "RSVP" on this page 2️⃣ Show your Meetup QR code at reception 3️⃣ Collect your name tag and start meeting people ✅ Early RSVP is free ✅ After the first 80 RSVPs, entry is $5 ✅ RSVPs made within 24 hours of the event start time are $5 ✅ Limited capacity — please RSVP early Early RSVP is the best way to save your spot and join for free. Many people attend alone, so don't worry if it's your first time. ━━━━━━━━━━ **⚠️ IMPORTANT: TONIGHT’S RULES ⚠️** **🎟️ NO TICKET = NO ENTRY** **(If you are on the WAITLIST, you cannot enter tonight.)** **🪑 SIT IF EMPTY** **Please take a seat if you see one to help create more space.** **📧 SHOW SCREEN AT DOOR** **Have your confirmation email/screen ready for Chris & Kev.** **NO WALK-INS. THANK YOU!** ━━━━━━━━━━ How to Find Us 📍 Venue Harts Pub 176 Cumberland Street, The Rocks, NSW 2000 ⏰ Time Saturday from 6:00pm – 10:00pm 🚶 Getting There 5 min walk from Circular Quay Station. 8 min walk from Wynyard Station. Easy to drop by after exploring The Rocks. Our Lounge Asia organisers will be there to welcome you 😊 ━━━━━━━━━━ 🍺 Please Support the Venue This event is free or low-cost because the venue supports our community. Please purchase at least one drink during the event. Your support helps us keep organising events at great venues. ━━━━━━━━━━ 💚 Please Be Respectful Lounge Asia is a friendly social event where everyone should feel comfortable and welcome. 🚫 This is NOT a pickup or dating event. Anyone who makes others uncomfortable may be removed immediately. Not allowed: harassment, unwanted attention, MLM / crypto / religious recruitment, or anything that makes others uncomfortable. Organisers reserve the right to refuse entry or ask anyone to leave. 🪪 A valid government-issued photo ID is strictly required for entry. No photo ID, no entry. Driver's licences must be issued by the government of the country where the event is held. 📸 Photos and short videos may be taken for community and promotional purposes. If you prefer not to appear, please let an organiser know when you arrive. ━━━━━━━━━━ Lounge Asia is already growing in Australia and is now expanding across Asia — Japan, Thailand, Vietnam, Malaysia, and Singapore. Our goal is simple: More friendship, more understanding, and more genuine connections across cultures. 📱 Instagram: @_lounge_asia 🎥 Watch Event Video:[ \[WATCH EVENT VIDEO\]](https://youtu.be/tNak_cu9CXw?si=xiObPWs86vc93N18) 🎁 BECOME A FOUNDING MEMBER (VIP) We are building an official app to connect our community safely! Join the VIP list for early access and priority invites to special parties. 👉[ \[Join the VIP List here\]](https://forms.gle/T2KukvgEiGWEz3VR9) ━━━━━━━━━━ 🌏 Come say hi! Hey, come hang out! 来一起玩吧！ 一起來聊天吧！ 気軽に遊びに来てね！ 편하게 놀러 와요! มาเจอกันนะ! Tới chơi nha! Tara, sali ka na! Yuk, gabung! Хамтдаа цуглацгаая! Komm einfach vorbei! Jom join kita! See you at Lounge Asia!

Sydney Singles Relational Lab — Facilitated Connection Experience

# Tired of dating apps culture and surface-level? This is different. And people often leave surprised by how quickly strangers can feel human, warm, honest, and real again. Free to RSVP, 👉 $59 to confirm your spot [https://consciousconnectionsclub.com/stayconnected](https://consciousconnectionsclub.com/join) Relational Labs is a guided connection experience for singles who want more honest, playful, emotionally intelligent interaction — without performance, pressure, or endless small talk. This is not speed dating. Not networking. Not “pitch yourself to strangers.” It’s a facilitated relational container rooted in psychology, emotional intelligence, attachment work, social dynamics, nervous system awareness, and real-world human connection — made practical enough that you can actually live it instead of reading another 50 books about it. ## What happens • A 2-hour guided online relational experience • Real-time connection exercises designed to create authentic interaction • A format that adapts in real time to whoever is present • Optional participant-led in-person continuation afterward • WhatsApp connection thread after the session ## This may be for you if: • You’re tired of shallow or repetitive social spaces • You want deeper connection without forced intimacy • You enjoy personal growth, psychology, communication, or relational work • You’re open to meeting people in a more intentional way ## Important This experience runs with whoever is present and takes its own shape each time. Sometimes expansive. Sometimes intimate. Both are the real thing.