Growth Hacking Berlin
Uncover growth hacking events in Berlin's vibrant scene

Berlin Mobile Marketing Community Afterwork
Thu, Oct 8, 3:30 PMJoin us for our **Customlytics & Friends: Berlin Mobile Marketing Community Afterwork** at the Customlytics office in Friedrichshain on 8th October. We are bringing together a selected group of the Berlin mobile growth community for a relaxed afterwork get-together. Beyond the networking, we are excited to feature two presentations around the question of "How do app marketers adapt their UA strategy as users shift from traditional search engines to AI?" **ChatGPT Ads for Mobile Apps** Did you hear that ChatGPT ads launched in Germany? Customlytics own Paid Media and ASO Lead, Louisa Eickbohm will give you some insights on ChatGPT as a new channel for your mobile marketing. **Building your own LLM and Answer Engine Optimization (AEO) strategy** Michele Paroli, Marketing Manager will share practical takeaways on building an LLM and Answer Engine Optimization (AEO) strategy. How do you makre sure AI models cite and recommend your business when users ask them questions? Last but not least, we will take the opportunity to toast to 10 years of Customlytics being around with some handcrafted cocktails from our Mixologist đš **Agenda** * 5:30 PM: Arrival, meet and greet * 6:00 PM: Guest case presentation * 6:45 PM: Mixologist cocktails, finger food and Networking Weâre looking forward to catching up and raising a glass with you! đ ORGANISER Customlytics is an app marketing & technology consulting agency from Berlin. We empower mobile apps to grow by establishing solid marketing analytics & technology infrastructure. Follow us on [LinkedIn](https://www.linkedin.com/company/customlytics) or visit our [website](https://customlytics.com/) to learn more.

Digital Marketing over Breakfast Berlin #97
Fri, Oct 9, 7:00 AMâ"Digital Marketing over Breakfast" is Berlinâs longest-running roundtable for growth-minded marketers (since 2018!)! â Hungry for fresh ideasâand honest feedbackâon your current marketing challenge(s)? Join fellow marketers over coffee & croissants to trade solutions for real-world growth problems. âNo slide decks, no sales pitchesâjust open conversation and actionable takeaways. Pull up a chair, bring your toughest issue, and help others tackle theirs. âSee you at the breakfast table! âP.S. We speak German and English, usually the conversion will be in English âAbout us: * âMatteo Savio (Digital Ideas): passionate growth hacker with more than 10 years of experience in the implementation of data-driven marketing processes * âTobias Braam (Swell Growth Marketing): marrying product & marketing for over 15 years as growth strategist. Ex Amazon & eBay â(DE) ââDigital Marketing over Breakfastâ ist Berlins ältester Roundtable fĂźr growth-minded Marketer (seit 2018!)! âHungrig nach frischen Ideen - und ehrlichem Feedback zu deinen aktuellen Marketing-Challenges? Tausch dich mit anderen Marketern bei Kaffee & Croissants Ăźber LĂśsungen fĂźr reale Growth-Challenges aus. â Keine Präsentationsfolien, keine Sales Pitches - nur offene Gespräche und actionable take-aways. Hol dir einen Stuhl, bring die grĂśĂten Probleme mit und hilf anderen bei der LĂśsung Ihrer. â Wir sehen uns beim FrĂźhstĂźck! âP.S. Wir sprechen Deutsch und Englisch, in der Regel kommunizieren wir in Englisch

Rust Berlin on location đłď¸âđ â Edition 018
Thu, Oct 1, 5:00 PM**Rust Berlin on location đłď¸âđ** is a new, informal in-person Rust meetup group in Berlin. We are a interactive meetup format interested in mob coding, deep diving and problem solving together. We build toy projects, share experiences, discuss technology and learn new cool stuff. And you are welcome to join! No matter if you are writing Rust production code every day, if you already contribute to Open Source projects or want to start doing so, if you use Rust in hobby projects or if you are just curious what the hype and buzz is all about, you are very welcome! To coordinate and plan activities, please join our **[Rust Berlin on location đłď¸âđ](https://rust-berlin.zulipchat.com/join/gap4pdbz7xsquliiz7tgcyuk/)**[ Zulip chat](https://rust-berlin.zulipchat.com/join/gap4pdbz7xsquliiz7tgcyuk/)! **Planned programme** Being an informal meetup, we are open to anything between just meet and talk, explore nerd snipes and rabbit holes, mob code together, plan and build fun projects, tinker with electronics, and presentations with Q&A. This time, we have no planned programme: a spontaneous get-together â let us see where the evening takes us! If *you* would like to lead a session at one of our upcoming editions, that would be wonderful â reach out in our Zulip chat! With the [introduction](https://berline.rs/2026/04/01/berlin-talks.html) of the new [Rust Berlin Talks](https://berline.rs/about#rust-berlin-talks) meetup series, **[Rust Berlin on location đłď¸âđ](https://berline.rs/about#rust-berlin-on-location)** strengthens its focus on social community experience, the exchange of knowledge, ideas and perspectives, and the joy of spontaneity. Anyone is invited to bring their projects and questions, show or ask something, or bring a topic to explore together. The best conversations and deepest rabbit holes can emerge out of seemingly nowhere. **Projected upcoming meetups** We schedule regular meetups on Thursday evening every four weeks, using the slot between the Berlin Rust Hack and Learn online meetup (every two weeks), and the Rust Nuremberg online meetup (every four weeks). 1 October 2026 is our eighteenth meeting. Our next projected meetings are going to occur on the following dates: * 29 Oct 2026 * 26 Nov 2026 * 21 Jan 2027 * 18 Feb 2027 * 18 Mar 2027 * 15 Apr 2027 **Location** Our meetup location is the new shared office community space of Ferrous Systems, Slint and KDAB in Berlin Mitte, for up to 25 people. We are expecting to use this space as our default location for the time being, with the IN-Berlin e.V. community space in Moabit as backup. Regardless, as our group might eventually outgrow the locations' size limit, we are low-key looking for bigger locations. If you know a fitting location, then please let us know in our Signal group! Another workable way might be to split the meetup into smaller, interest-specific sub-groups instead. As the no-show rate on Meetup.com is rather high, consider showing up even if you are on the waiting list. We can't promise that there is any space left, but usually there is. So give it a shot! **Accessibility** The location has an elevator and a wheelchair accessible bathroom. Please note that the bathroom is two floors down from the meetup space. On our quest for a bigger location, we are going to pay special attention to accessibility. **Community** We aim to create a safe place for everyone and adhere to the [Berlin Code of Conduct](https://berlincodeofconduct.org/). Inclusivity is very important to us. If you are curious about Rust, but unsure if you are welcome to join: Yes, yes you are. Please come to the meetup! If you have special needs, please get in contact, we will try to accommodate you as best we can. We are part of [https://berline.rs/](https://berline.rs/) and like to hang out in the **[Rust Berlin on location đłď¸âđ](https://rust-berlin.zulipchat.com/join/gap4pdbz7xsquliiz7tgcyuk/)**[ Zulip chat](https://rust-berlin.zulipchat.com/join/gap4pdbz7xsquliiz7tgcyuk/). You are very welcome to join!
![E-Commerce over Breakfast Berlin [register via Luma!]](https://secure-content.meetupstatic.com/images/classic-events/535544103/600x338.webp?w=3840)
E-Commerce over Breakfast Berlin [register via Luma!]
Fri, Oct 2, 7:00 AMA curated meetup for e-commerce operators to share learnings, strategies, and ideas. Free for e-commerce operators (approval required). Apply via Luma: [https://luma.com/de1xkage](https://www.google.com/url?q=https://luma.com/de1xkage&sa=D&source=calendar&usd=2&usg=AOvVaw25WU02--YTuAtgJ3FUAfU7) Exact location will be shared after approval.

Chess for all! Schach fĂźr alle!
Fri, Oct 2, 4:00 PMHello, we meet every friday from 6 to 8pm for friendly chess. Everybody is welcome and we play in a lovely place in NeukĂślln. We have ready to play chessboards, clocks and tea & coffee. Maximum: 6 participants. Free of charge! Just come along... Place: WarthestraĂe 73, 12051 Berlin-NeukĂślln

Scaling QA with Agentic AI : From Gatekeeper to Force Multiplier | Berlin Meetup
Wed, Oct 7, 4:00 PM**Scaling QA with Agentic AI : From Gatekeeper to Force Multiplier \| Berlin Meetup** Development is getting faster. But QA cannot simply scale by hiring testers at the same rate as developers. So what happens when QA changes its role? At The Test Tribeâs 13th Berlin Meetup, Mofazzal Hossain will share how Cybus has evolved QA from a traditional gatekeeping function into an advisory and system-level quality function â and how agentic AI can help make that model scalable. Instead of asking AI to simply write tests, the approach encodes testing expertise into repo-based skills that are versioned with the code, reviewed through pull requests, and executed in CI. **Event Details** * Date: 7 October 2026 * Time: 06:00 PM â 08:00 PM CET * Venue: Room 121, Building 1, 2nd Floor, Kastanienallee 82, 10435 Berlin **Session â From Gatekeeper to Force Multiplier** **[Speaker: Mofazzal Hossain, QA Lead at Cybus](https://www.linkedin.com/in/mofazzal/)** The session explores how QA teams can scale their impact by changing where and how they apply their expertise. At Cybus, tickets are explicitly routed as dev-verified, advisory, or QA-owned. Developers verify their own features against a test plan shaped and reviewed by QA, while QA focuses its capacity on system-level, non-functional, and other areas where deeper quality expertise is needed. The next layer is agentic AI: encoding QA knowledge into reusable, version-controlled skills that can move from a Jira ticket to an executable test. Youâll see how this model works in practice, including the skills currently used in production and the limitations that still require human judgment. **How This Meetup Solves Your Problem** * QA is struggling to keep pace with development? Explore a model that scales QA expertise without simply scaling headcount. * QA is becoming a bottleneck? See how explicit ownership can help distribute verification across developers, advisory QA, and QA-owned testing. * AI-generated tests aren't enough? Explore how repo-based skills can turn testing expertise into reusable automation. * Worried about trusting AI agents? Understand why outputs remain drafts until reviewed and where agents can still produce confident but incorrect results. * Not sure what governance AI testing needs? Explore the considerations that should be addressed before rolling agentic workflows out. **Why Show Up on 7 October?** * Because development speed is increasing, and QA needs new ways to scale its impact. * Because âissues found by QAâ may not be the most useful measure of a modern QA team's value. * Because youâll see how QA expertise can become part of the codebase through repo-based AI skills. * Because advisory QA can shift the focus from testing everything to applying quality expertise where it matters most. * Because understanding the limits of agentic AI is just as important as understanding its capabilities. **Become a Speaker at The Test Tribe events:** âWish to share your insights with the community at a future event? Submit your talk idea [here](https://docs.google.com/forms/d/e/1FAIpQLSc8xebmOBD2WYXwGKWj7GteY-tMLaj-aZzQk88MAsE0LUiMUQ/viewform?utm_source=luma) and our team will get back to you, if the idea resonates with them too. **âAbout The Test Tribe** âThe Test Tribe is the world's largest software testing community, empowering testers globally since 2018. With 700+ events and 150K+ members across 130+ countries, we bring testers together to learn, grow, and connect through meetups, conferences, cohorts, masterclasses, and more. âBy RSVPing, you agree to our [Terms and Conditions](https://www.thetesttribe.com/website-terms-conditions/?utm_source=luma) and [Privacy Policy](https://www.thetesttribe.com/our-privacy-policy/?utm_source=luma) and consent to be contacted by The Test Tribe and our event partners
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