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Data & Analytics Wednesday - Finding Product Insights

Data & Analytics Wednesday - Finding Product Insights

Wed, Jun 10, 10:30 PM
From TechLife Columbus
4.6

**The Behavior Gap: Where Products Win or Lose** Teams today have more data than ever, and yet many still struggle to understand why customers adopt, engage with, or abandon their products. Teams sprint, ship faster, and chase more signals… all while metrics stall and confidence drops. The missing piece isn’t more data. It’s often the behavioral insight between the metrics, explaining why the numbers move in the first place. Dashboards can tell you what customers did, but understanding why they did it (and how to influence what they do next) requires a deeper blend of insights. This session is about closing that gap. Drawing from real-world experience designing and scaling products as [ZoCo Design](https://zocodesign.com/)’s CEO, [Lacey](https://www.linkedin.com/in/laceypicazo/) will share how to cut through the noise and identify the insights that actually change behavior—moving people, and moving metrics. You’ll learn: * Why understanding customer behavior is a quant and qual challenge * How to spot the signals that actually predict behavior change * Where AI accelerates insight, and where it creates distraction * How to get meaningfully closer to customers, without adding more tools This talk reframes how to evaluate performance and identify what levers actually improve it, helping your team to make smarter bets with greater confidence. Every meaningful outcome is driven by behavior change. And when you know how to design for behavior, you stop guessing, and start building things that work. **About Our Speaker** [Lacey Picazo](https://www.linkedin.com/in/laceypicazo/) is the Founder and CEO of ZoCo, a healthcare product studio that turns complex, high-stakes ideas into products that drive real-world adoption. She partners with healthcare organizations to uncover critical care delivery insights, focus product strategy through behavior design, and build solutions that patients and providers actually use. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

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3 attendees
Raising Conscious Kids – A Unity Family Experience

Raising Conscious Kids – A Unity Family Experience

Sun, May 31, 3:00 PM
From Unity of Columbus Spiritual Guidance Meetup Group
4.9

At Unity of Columbus, our Youth and Family Ministry nurtures the spiritual growth of children and families through love, joy, and practical spiritual teachings. Each Sunday, children explore timeless spiritual principles through stories, creative activities, music, and group sharing in a safe and welcoming environment. Our program encourages children to discover their own inner light, express kindness, and develop a personal connection with God. Together, we celebrate diversity, cultivate understanding, and inspire each child to live with purpose and compassion. Parents and families are invited to join in this uplifting journey of learning, laughter, and spiritual connection.

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1 attendee
Join Biggest Community | Investors Founders | Columbus | Online

Join Biggest Community | Investors Founders | Columbus | Online

Thu, Jun 4, 5:00 PM
From Investors Network UAE
4.5

Please reserve your spot by registering on the below link : **Reserve** https://www.eventbrite.com/e/join-biggest-community-investors-founders-columbus-online-tickets-1988563717610?aff=meetup **QUESTIONS ?** Pls Reach out to; Ridhi - +971504724873 ( WhatsApp Only)

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1 attendee
Reiki Practice Circle: All Levels Welcome

Reiki Practice Circle: All Levels Welcome

Thu, Jun 4, 11:00 PM
From Unity of Columbus Spiritual Guidance Meetup Group
4.9

Join us at Unity of Columbus for our Weekly Reiki Share, a peaceful and uplifting gathering for connection, healing, and growth. A Reiki Share is a time where Reiki practitioners and students come together to give and receive healing energy in a supportive and welcoming environment. These sessions will be moderated by Columbus Unity Reiki. Reiki is a hands-on energy healing method from Japan that first came to the United States in 1938. Since then, it has grown in popularity and is now widely practiced throughout the West. All levels are welcome, and you do not need to be a practitioner at Unity of Columbus to attend. If you are a Reiki practitioner, a Reiki student, or simply interested in becoming a Reiki student, we warmly invite you to join us. Come practice your healing techniques, learn new approaches, receive healing energy, and connect with a like-minded community in a space of relaxation, renewal, and positive energy.

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2 attendees
QA or The Highway 2026

QA or The Highway 2026

Fri, Jun 12, 12:00 PM
From TechLife Columbus
4.6

QA or the Highway is a one-day, affordable, regional, professional conference featuring real-world experience and thought leadership in the QA and testing industry. This is a ticketed event please register here: https://www.qaorthehwy.com/ Featured Keynote Speakers: **Matthew-Hope Eland** **(Wizard at Leading EDJE)** \- An AI Specialist and Wizard at Leading EDJE who is known to teach software engineering\, AI\, and data science concepts in the most ridiculous ways possible\. Matt has used machine learning to settle debates over whether Die Hard is a Christmas movie\, reinforcement learning to drive the behavior of digital squirrels\, data analytics to suggest improvements to his favorite TV show\, and AI agents to play board games and create an AI agent with the personality of a dog\. Matt is the author of "Data Science in \.NET with Polyglot Notebooks" and "Refactoring with C\#" as well as several LinkedIn Learning courses\. Matt helps organize the Central Ohio \.NET Developer Group\, runs several blogs and a YouTube channel\, has a Master’s of Science in Data Analytics\, and is a current Microsoft MVP in AI and \.NET\. **Tatyana Arbouzova** **(CEO at Innovate QA)** \- Tatyana Arbouzova is an engineering and business leader with a strong background in Quality Engineering across multiple industries\, including Big Tech\, Healthcare\, and Entertainment\. She has held leadership roles at world\-class companies such as Microsoft\, VMware\, Disney\, and The Pokémon Company International\, where she focused on building quality\-driven cultures and scaling teams to deliver high\-impact products\. With decades of experience\, Tatyana has helped organizations transform their quality practices so teams can deliver software efficiently\, confidently\, and with measurable business outcomes\. Today\, Tatyana advises software companies on adopting AI to optimize quality practices and improve how software is delivered at scale\. She is also a passionate community builder and the founder of Innovate QA\, a thriving Seattle\-based community and conference for quality professionals\.

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3 attendees
Unity of Columbus Resource Group for the Homeless – Volunteers Needed

Unity of Columbus Resource Group for the Homeless – Volunteers Needed

Tue, Jun 2, 4:00 PM
From Unity of Columbus Spiritual Guidance Meetup Group
4.9

The Unity of Columbus Resource Group for the Homeless is seeking compassionate volunteers who would like to help serve and uplift members of our homeless community. This group is dedicated to sharing kindness, resources, and support with individuals who may be experiencing difficult circumstances. Anyone with a heart for service is welcome to join us as we work together to make a positive difference in the lives of others. Community members are also invited to contribute by bringing helpful items for those in need. Donations of items can be contributed at the meeting and will be distributed to assist members of the homeless community. Please consider joining us and sharing this opportunity with friends, family, or associates who may also wish to help. Learn more about Unity of Columbus at www.unityofcolumbus.org or call (614) 267-4959. Together we can extend compassion, dignity, and support to our community. 💛

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3 attendees
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Frequently asked questions

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business. It focuses on innovative strategies that leverage data and analytics to drive substantial growth.

Utilize Meetup to search for growth hacking groups in your area by entering relevant keywords. You'll find numerous communities focused on sharing strategies and insights, helping you stay informed and connected with like-minded professionals.

Meetup makes it easy to find local growth hacking events by enabling searches based on location. Simply input your area to discover upcoming gatherings that focus on this innovative marketing technique.

Meetup events are organized by individual groups focusing on shared interests. Members RSVP to events and participate in discussions or activities planned by organizers. These events can be small group meetings or large public seminars.

While Meetup hosts numerous groups, availability depends on your location. Some areas may have more active growth hacking communities than others, but new groups continually form, offering opportunities to connect.

Yes, you can join multiple Meetup groups to broaden your networking opportunities and gain diverse insights into different growth hacking strategies and methods.

Meetup registration is free, although some groups may charge fees for specific events they organize to cover expenses or speaker payments. This varies depending on the group itself.

After joining a Meetup group, you can RSVP to any of its events directly from the event page, ensuring organizers know how many people to expect for effective planning.

Event frequency can vary by group and organizer. Some might host weekly meetings while others hold monthly or quarterly events, depending on their audience's needs and interests.

Networking through Meetup helps you connect with individuals passionate about growth hacking. You'll exchange ideas, collaborate on projects, and potentially find partners for future ventures.

Meetup provides the platform for organizing groups and events, but cannot guarantee the quality as it depends largely on each group's organizer and community participation.

Growth hacking events might be in-person or virtual, depending on what the organizers choose to arrange. Each event description will specify the format used.

Search within Meetup by entering the keywords 'growth hacking' and your location. You'll be able to browse and find details on all upcoming, relevant events near you.

Meetup facilitates connections with experienced professionals, but finding a mentor depends on building relationships and participating actively in community activities.

Meetup primarily focuses on group events and communities rather than one-on-one matchmaking. Individual connections may develop naturally from group interactions.