Growth Hacking New York
Unlock growth hacking potential in New York City

How DTC Brands Are Using AI to Make More Profit | DTC Builders NYC
Wed, Jul 8, 10:00 PM**How DTC Brands Are Using AI to Make More Profit** Running a DTC brand in 2026 means making faster decisions with more data than ever before. The brands pulling ahead aren't working harder — they're using AI to see their business more clearly and act on it faster. This evening brings together DTC founders, agency operators, and ecommerce builders to talk about what's actually working. Real use cases, real results, no hype. **🎯 Why You Should Attend** * Hear how DTC brands are using AI to diagnose profit leaks before they compound * See real examples of AI-powered marketing, operations, and decision-making in action * Learn practical ways to start applying AI in your own brand or agency * Connect with operators who are doing this right now, not just talking about it **🙋 Who's Getting In This Room** DTC founders and operators, agency owners and teams, and ecommerce tech vendors — all based in NYC and actively building. **📋 Event Schedule** 6:00 – 6:30 PM: Doors open, drinks & networking 6:30 – 7:30 PM: Presentations & discussion 7:30 – 8:30 PM: Open networking **🤝 Hosted by** DTC Builders NYC — a community of 1,100+ ecommerce operators across Luma and Meetup. We run regular events for people who are building, not just watching. **🤝 Brought to you by** **[Cuttable](https://www.cuttable.com/?utm_source=luma)**[ ](https://www.cuttable.com/?utm_source=luma)**—** The AI ad creative production system for high-growth DTC brands **[StoreHero](https://storehero.ai/?utm_source=luma) —** the AI-native profit intelligence platform helping DTC brands understand what's actually driving their numbers. **[Rocket Shippers](https://rocketshippers.com/?utm_source=luma) —** the shipping and logistics platform built for growing ecommerce brands. **📍 Venue** Rocket Shippers — 30th Floor, 420 Lexington Avenue. Rooftop views overlooking the Chrysler Building.

Hack Manhattan Open House
Thu, Jul 2, 11:00 PMBring your latest project and connect with local makers, creators, artists and more and learn about starting your own maker journey! Whether it's woodworking or electronics, programming or craftwork, Hack Manhattan is a makerspace where people come together to learn through doing, because making stuff is fun!

Being different isn't a soft skill. It's the next frontier.
Wed, Jul 15, 10:00 PMNYC SUG is thrilled to host Joanne (Jo) Perold again in person in NYC. A former keynote speaker at one of our Big Apple Scrum Day conferences, Jo is now running annual **[Satir Leadership Development Workshops](https://www.virginiasatircenter.com/trainings-workshops/satir-leadership-development-workshop).** Join us for this very special session and enjoy the opportunity to learn about Virginia Satir work from one and only Jo Perold! **Session Description:** We got very good at changing how we work. We built frameworks, refined processes, ran retrospectives, and shipped faster. And something still isn't working. Because methods can only take you so far. At some point, the constraint isn't the process. It's the person running it. In conversations with leaders across four countries, the same patterns emerged regardless of methodology, team size, or industry. Urgency replacing discernment. People going through the motions without authorship. Teams delivering but not believing their voice changes anything. Leaders protecting their people from above while quietly wondering if any of it is worth it. These aren't process problems. They're human ones. Virginia Satir spent her life asking what it means to be more fully human — and her answers turn out to be exactly what agile practitioners need next. Not better tools. Not more frameworks. The inner capacity to lead well in complexity, uncertainty, and change. This session explores what that capacity looks like, why it matters more than ever now, and what becomes possible when we do our own inner work first. **The next frontier isn't a better process. It's a different person.** \-\-\-\-\-\-\- You too can become a speaker at our meetups! If you have an idea you would like to share, come see us at the Meetup, or tell us about it here: \*\*[https://www.papercall.io/nyc-sug**](https://www.papercall.io/nyc-sug**) \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Meetings are now the **3rd WEDNESDAY** of the month **In person** meetings: **6-6:30 Networking, 6:30 session start** =======Would you company be interested in hosting us?======= The NYC Scrum User Group meets monthly to talk about Agile and Scrum, to share experiences, to network, and to provide support for local Scrum practitioners. We are on the look-out for in-person venues, either as a one-off or ongoing. DM us to let us know if you're interested!

NYC Red Team Study Group!
Sat, Jul 11, 10:00 PMHey there! We're kicking off a bi-weekly Ethical Red Team Study Group every Saturday for anyone stoked about diving into the world of cybersecurity and red teaming. This is a chill, collaborative space where we’ll dig into the nuts and bolts of stuff like network security, penetration testing, vulnerability assessments, and ethical hacking principles. Each one-hour session is all about learning together, sharing ideas, and getting hands-on with real-world scenarios.

20s/30s Smart is Sexy Speed Dating with Thought Provoking Icebreakers
Sat, Jul 11, 10:30 PMThis is a prepay event. Please see info and tickets at: [https://www.eventbrite.com/e/1992219025735](https://www.eventbrite.com/e/1992219025735) \*\* 1 on 1 Speed Dating Event for Singles in their 20s & 30s \*\* **Do find intelligence important in a partner? Come meet other like minded people at our Speed Dating event.** **Suggested Age Range: 20s & 30s** *\* Check in starts 15 minutes before event start time so if possible please arrive a bit early.* At this event you will be going on a series of about 7 to 12 mini dates with each date lasting about 5 minutes each. Women stay seated and the men rotate from table to table until they meet each woman. *We will have fun, thought provoking ice breaker questions available to pull out of an envelope on the tables so there will never be a lull in conversation. The questions are also a great way to gauge chemistry with the other person.* You will get a match sheet and at the end of each mini-date you'll indicate whether or not you'd like to see the person again. At the end of the evening you will hand your match sheet in to the event host. If you both select each other, you'll receive an email within 48 hours with the first name and email of your mutual matches. We do not give out names or contact info unless there is a mutual match. Our Speed Dating events tend to attract quality, single professionals who are done with the dating games and ready to meet that special someone. Most people know within a few minutes if they would like to see someone again. *\* Check in starts 15 minutes before event start time so if possible please arrive a bit early.* Get tickets at: [https://www.eventbrite.com/e/1992219025735](https://www.eventbrite.com/e/1992219025735) See more upcoming NYC events at: **[WWW.FRIENDZYEVENTS.COM](http://www.friendzyevents.com/)**

Defcon 862 & 724 (DC862) - Rowan job hunting & DC34 101
Fri, Jul 3, 11:00 PM☠️ Rowan will be talking about the skills you need to develop and how to start developing them to access the shadow job market/the jobs not yet posted ☠️Def Con 34 101 - Tips on what to do and how to get around in Las Vegas and at Def Con 34 from member's of DC724 and DC862. w/GritsnGravy, C$, and Hades ⚠️This is a remote meeting no rsvp required. To attend, join our discord here: DC862 Discord: https://discord.gg/SxMxxUUyFJ
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