Brand Strategy Barcelona
Discover brand strategy meetups in Barcelona
Product Strategy, Growth & AI Networking Event
Wed, Aug 5, 5:00 PMJoin us monthly for an exclusive gathering of product strategists, growth specialists, and AI enthusiasts. This networking event brings together professionals focused on product innovation, strategic growth initiatives, and AI implementation to exchange ideas, share experiences, and forge valuable connections. Our informal yet focused setting provides the perfect environment to discuss current challenges, explore emerging trends, and discover potential collaborations. Whether you're looking to expand your professional network, gather insights on strategic product development, or explore how AI is transforming growth opportunities, this is your monthly destination. Expect engaging conversations, practical takeaways, and the chance to connect with like-minded professionals who are shaping the future of product strategy and growth through innovative approaches and AI applications.
Branding in UX/UI. Designing digital experiences from brand to behavior.
Thu, Jul 16, 12:00 PMA hands-on workshop on how to translate brand strategy and identity into coherent, meaningful UX/UI design decisions. This workshop explores how branding and UX/UI intersect, and how designers can move beyond aesthetics to create digital experiences that feel coherent, intentional, and emotionally aligned with a brand. Rather than treating branding as a visual layer added at the end, the session reframes it as a decision-making system that shapes how interfaces look, behave, and communicate. Students will learn how brand values, personality, and tone influence visual choices, interaction patterns, and microcopy, and how to apply this thinking in real UX/UI projects. The workshop combines a concise theoretical foundation with practical exercises, helping students develop a clear mental model they can reuse in future projects. **Who will benefit from this masterclass:** * UX/UI students * Designers who struggle to connect branding with interface design * Anyone who wants their digital work to feel less generic and more intentional **Key topics:** * Why “good-looking” interfaces often feel generic * How branding actually works in digital products * The hidden role of emotion in UX/UI design * A practical framework to design consistent, on-brand interfaces * Turning abstract brand ideas into concrete UI decisions * Avoiding common UX mistakes caused by over-styling or under-branding * Designing digital products that feel intentional, not assembled By the end of the workshop, you will have a stronger foundation for designing digital products that are not only usable, but also expressive, consistent, and meaningful. **What to Prepare / Bring** * A laptop * Access to Figma (or similar design tool) * Basic UX/UI knowledge * No prior branding knowledge required. **Your instructor:** **Ivi Monteys** **Brand Strategist at PÁNICO ESTUDIO** I’m a branding and visual designer working at the intersection of strategy, identity, and digital design. My work focuses on helping brands translate their core values and personality into clear, coherent visual systems and digital experiences. I work with global projects, companies, and organizations on branding, web design, and digital identity, with a strong emphasis on clarity, consistency, and emotional coherence. My approach is pragmatic: reducing complexity, cutting noise, and turning abstract ideas into concrete design decisions. This workshop reflects how I approach real projects bridging branding and UX/UI through behavior, intention, and design logic rather than trends or decoration.
Mantras and Mandalas w/ Linda
Sun, Jul 5, 3:30 PM✨ Mantras & Mandalas ✨ Join us for a cozy evening of creativity, reflection, and mindful connection. In this gentle workshop, you’ll be invited to intuitively choose a mandala and a mantra, trusting that the message you receive is exactly the one you need in this moment. As you color, you’ll have space to slow down, quiet the mind, and reconnect with yourself. There is no right or wrong way to create. This is not about artistic skill, but about presence, intuition, and self-expression. Whether you come to reflect, relax, meet like-minded people, or simply enjoy a peaceful evening, you are warmly welcome. 🌿 All materials provided
ProductTank Summer Edition | Malleable Software
Tue, Jul 7, 4:30 PMJoin us for our Summer Edition! ☀️🍺🍕 **When everyone can build, what makes a great product?** Dave Killeen, field CPO at Pendo.io, will talk about one of the most important questions of today: in a time when anyone can build whatever they can imagine, how do you set yourself apart? What is the biggest differentiator? And what can you do that the AI can't? The talk will discuss topics like taste, scalability, and agents. Dave will also walk us through an operating system he built and the 3-step framework that powers it. 📍 **Location:** InnoIT Consulting Carrer Diputació 280, Bajos 2 08009 Barcelona 🗓 **Date:** Tuesday, July 7th 🕒 Doors open at 6:30 PM 🎟 **RSVPs fill fast** — please update yours at least 24h in advance if your plans change so someone on the waitlist can join.
Circling, Transformational Connection - Relational Presence
Tue, Jul 7, 4:30 PMCircling and Transformational Connection - the practice of relational presencing Barcelona, Av Diagonal 345. 50 meters from Verdauger st. Press the button ' bajo' This group is about presence, authenticity, connection, aliveness and revealing the truth of the present moment. * Meeting meaningfully yourself and others in and trough the present moment - ☀️ This practice invites us for : -Slowing down. -Listening and landing. -Tuning into the present moment and the unique experience of it. \- Becoming aware and noticing how something "speaks" to you trough the unfoldment of the present moment\, within and in environment\. \- Revealing something meaningful for you from your felt sense and present moment experience to other/s\. \- Noticing how the presence of others impacts and 'speaks' to you\. \- Owning your bodily felt sense experience\. \- Trusting your experience\. \- Aiming to listen\, attune\, empathize and understand the other ones and to be with them in their experience\. ☀️This practice can be described as a relational meditation, or relational truth seeking. Aim is to gradually develop contemplative and reflective capacity towards all the nuances manifesting trough shared present moment experience. This can often create deep insights, meaningful moments in connection, and even altered states of consciousness. ☀️Some of the other skills which are developing trough this practice are : * awareness skills (body, emotion, energy) * communication skills * ability to stay in a present moment * connection skills * empathy, intuition, capacity to know beyond usualness * heart openness * trust to Life's wisdom * accuracy in articulation * ability to contemplate any life experience * The evening will unfold trough pair and group exercises. Practice evenings will be weekly, on Tuesdays at 18:30-21:00. Place : Barcelona Av Diagonal 345. 50 meters from Verdauger st. Press the button ' bajo' Questions and sign up +4530958904/ Petri Price of the practice evening : 10 €. (In case of a low budget, just tell - we will solve it so you can join ) Warmly welcome 😊
Workshop PNL 🧠 Entrena tu Mente para Lograr tus Objetivos ✨
Fri, Jul 10, 5:00 PM**Workshop PNL 🧠 Entrena tu Mente para Lograr tus Objetivos ✨** El éxito —ya sea profesional, personal o empresarial— no depende únicamente del talento o del esfuerzo. La forma en que piensas, interpretas lo que te ocurre, gestionas tus creencias/emociones y te comunicas contigo mismo condiciona las decisiones que tomas y, en consecuencia, los resultados que obtienes. En este **Workshop de Programación Neurolingüística (PNL)** descubrirás los principios fundamentales de una de las metodologías más reconocidas para comprender cómo funciona la mente, modificar patrones de pensamiento y desarrollar una mentalidad más orientada al logro. Durante las dos horas de sesión exploraremos los conceptos esenciales de la PNL desde un enfoque claro, práctico y aplicable. Combinaremos la explicación de sus principales herramientas con algunos **ejercicios y prácticas** que te permitirán comprender cómo aplicar estos principios en situaciones reales. A lo largo del workshop abordaremos temas como: * Qué es la PNL y en qué se fundamenta * Cómo se forman las creencias y de qué manera condicionan nuestros resultados. * La influencia del lenguaje interno en nuestras emociones y decisiones. * Cómo identificar patrones mentales que limitan nuestro potencial. * Estrategias para desarrollar una mentalidad más enfocada, flexible y orientada a objetivos. * Aplicaciones de la PNL en el liderazgo, la comunicación, el emprendimiento y el desarrollo personal. Este workshop está dirigido a emprendedores, profesionales y personas interesadas en el crecimiento personal que desean comprender mejor el funcionamiento de su mente y adquirir herramientas para potenciar su desarrollo personal y profesional. **¿Qué te llevarás?** * Una visión sólida de los fundamentos de la Programación Neurolingüística. * Una mejor comprensión de cómo tus pensamientos, creencias y emociones influyen en tus resultados. * Técnicas sencillas y prácticas que podrás seguir desarrollando y aplicando en tu día a día. * Una nueva perspectiva para afrontar objetivos, desafíos y procesos de cambio con mayor claridad y confianza. Porque cuando comprendes cómo funciona tu mente, empiezas a utilizarla como tu mejor aliada para construir la vida que deseas. ✨ **Instructor**: Alejandro Alonso \| Coach\, PNL practitioner **Linkedin**: [www.linkedin.com/in/aalonsoas](http://www.linkedin.com/in/aalonsoas)
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