Brand Strategy London

The New Marketing Playbook: Brand Meets Demand | DeepL x Demand Gen London

**[Demand Gen London](https://www.linkedin.com/company/demand-gen-london/) and DeepL's SaaS Marketers Connect** are joining forces for a one-off evening at DeepL's London HQ. 📅 **Wednesday\, 9th September \| 6–8pm** 📍 **DeepL HQ, London Soho** (new address, see below) Brand and demand have spent years pretending to be separate departments with separate KPIs. That's over. The best GTM teams right now run campaigns that build trust, shape perception, and drive revenue - all at once, on purpose, not as a happy accident. In our panel discussion [Tricia Miller ](https://www.linkedin.com/in/triciareilly/)(VP of Global Demand Generation, DeepL) and [Anna Maikova](https://www.linkedin.com/in/annamaikova/) (VP of Marketing at Mercanis) will talk about what AI-native companies are actually doing differently. * **Social and paid**: what AI-native brands are doing differently across social and paid media, and why legacy playbooks aren't keeping up * **Creative production at 10x**: how to keep quality up when output volume stops being the constraint * **The science of virality**: can B2B content actually be engineered to travel, or is reach still mostly luck? * **Demand gen**: how the playbook has actually changed vs. 3-5 years ago, and what's showing up differently in the demand metrics * **The new team shape**: how PMM, demand gen, and creative merge into one motion, and what skills and roles that demands More info to follow. Seats are limited - sign up now. 📍 **Venue:** 17 Newman St, London, Soho, W1T 1PD, UK (New Location)

Spilling the Tea: Building a Consumer Brand

Date: Tuesday 8th September, 6:15-9 PM UK Time Location: [1 Warwick by Maslow’s](https://share.google/MnxwD6w1PqaJ512K6) [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link. ## About the Speaker Yandis Ying is the Founder and CEO of [Dot Dot Tea](https://www.dotdottea.com/), one of the UK’s fastest-growing premium bubble tea brands. Launched in London in 2023 as a small high street café, Dot Dot has quickly grown into a nationally recognised retail brand, creating low-sugar bubble tea made with authentic loose-leaf tea, real fruit and popping boba. Every drink is brewed, bottled and packed at Dot Dot’s own Bubble Tea Brewery in North London, giving the founders control over quality, innovation and production as the business scales. Dot Dot is now stocked by leading retailers and hospitality partners including Harrods, Selfridges, Planet Organic, Ocado, Costco, Virgin Atlantic Upper Class and Nobu Hotel. The brand has received several industry awards, including the UK Soft Drinks Award 2026, Gold at the LUNCH! Innovation Challenge and a Startup of the Year finalist place at The Grocer Gold Awards 2026. Yandis also secured four offers on BBC’s Dragons’ Den. Before founding Dot Dot, Yandis worked in technology at Google and Sapient, specialising in digital strategy and innovation. She is also a mother and passionate about inspiring more women and young founders to pursue ambitious ideas and build brands with confidence. ## Session Overview How do you turn a small neighbourhood café into a nationally stocked consumer brand? In this honest founder conversation, Yandis will share the story behind Dot Dot Tea, from developing its first products and building an in-house brewery to securing major retail partnerships and appearing on Dragons’ Den. The session will explore what it takes to build a product-led business in a competitive market, balance authenticity with commercial growth, scale manufacturing without compromising quality and create a brand that stands out on the shelf. Expect an open discussion about product development, retail growth, investment, resilience and the realities of building a consumer business from the ground up. ## Key Themes * Moving from café to national retail brand * Building a distinctive consumer product * Balancing authenticity with mainstream appeal * Scaling manufacturing while maintaining quality * Securing major retail and hospitality partnerships * Fundraising, investment and Dragons’ Den * Founder resilience and lessons learned * Building a business alongside family life ## Audience Takeaways Attendees will leave with practical insights into: * Turning an idea into a scalable product-led business * Building a memorable consumer brand * Creating products customers genuinely want * Pitching to retailers and investors * Scaling without losing quality or purpose * Navigating the highs, lows and uncertainty of entrepreneurship [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link.

100M Audience Collab: Scale Fast & Build a 7-Figure Creator Business

London the tin cafeMeetup for Creators & Influencers Posting every day and praying the algorithm picks you up is an exhausting way to build an audience. If you want serious traction, you need two things: massive distribution and a business model that goes way beyond cheap brand deals. We have an established global audience of **over 100 million**, and we’re using this evening to find creators we can actually collaborate with and put in front of those millions of eyes. No vague motivational speeches—just straight talk on what gets views right now, how to turn those views into real wealth, and direct access to high-reach partnerships. **What We’re Covering** * **Aggressive Growth Tactics:** What actually drives viral retention and rapid follower acquisition today—no outdated advice. * **The 7-Figure Blueprint:** Stop chasing £50 affiliate links. We’ll break down how elite creators structure high-ticket offers, digital assets, and equity deals to build genuine wealth. * **Live Creator Selection:** We are scouting talent in the room. Pitch your niche and content style—we'll be selecting creators on the night for direct collaborations across our 100M+ network. * **Real Collaborations:** Pair up with other driven London creators, editors, and producers who are serious about executing, not just talking about it. **Who Needs to Be in the Room** * YouTubers, short-form creators, and podcasters hungry to jump to the next level. * Creators sitting on great content who just need a massive distribution boost. * Digital entrepreneurs building media brands that generate real cash flow. Show up with your best concepts, your handles ready, and let's get down to business. Spots are limited so we can review pitches properly—grab your place early.

#3 - the UX of third spaces

**Meet likeminded UX professionals over coffee/brunch and discuss ways to use design to create third spaces that evoke a feeling of comfort and belonging.** ​**The Problem:** When was the last time you discovered a place that made you feel a sense of comfort and belonging, and what contributed to that feeling? ​For our third **design impact lab** session, we’ll be discussing how simple interventions can help create better third spaces for communities. ​**The Flow (Sunday 6th September 10:30 AM - 12:00 PM):** * ​**10:30 \| Coffee & Intros \(Paris Baguette Southbank\):** We’ll meet for coffee & brunch to kick things off. You'll meet other attendees and discuss the problem space. * ​**10:45 \| Conversation Game:** We'll break up into small groups of 4-5 and play a Japanese conversation game designed to encourage you to discuss this topic in a fun way. * ​**11:15 \| Discussion:** After the game, we'll break up into pairs and exchange UX intervention ideas. * ​**11:30 \| Free Discussion:** We'll wrap up with free discussions about UX, design, third spaces or whatever is on your mind. *** ​**Pre-Event Mission:** ​Your mission is to think about the third spaces (cafes, pubs, libraries, community spaces etc.) in your city or community that you love to go, and what makes them special to you. *** ​**The Details:** * **Location:** [Paris Baguette Southbank](https://maps.app.goo.gl/5fwo9QUZFZr8mqYh7) (1 min from Waterloo Station) * ​**Capacity:** We’re keeping this to a small group to ensure everyone can connect and contribute. Please ensure your RSVP is up to date and let us know if you're unable to attend. * ​**Vibe:** Friendly and relaxed! No laptops, just notebooks and fresh air. *** ​**Why Join?** ​If you’re a designer or researcher who wants to use your skills for more than just conversion, come say hi. ​It’s a chance to meet like-minded people and consider how design can solve universal human problems. ​**Who is this for?** ​Our events are for UX designers, researchers and other strategic and creative thinkers who are passionate about using their skills for social good, not just profit. Please note that this is not a networking event, or a place to find a job. ​**Who is the host?** ​Hi! 👋 I'm Max - a London based design researcher. Until recently I was based in Tokyo, where I ran a small design agency and spent over 10 years as a meetup organizer. I'm exploring ways to bring designers together to use our skills to work on meaningful problems. If that sounds like something you're interested in, I'd love to have you join! \*This event is being advertised on multiple sites, so the actual number of attendees will be different to what appears on meetup.

Investing and Trading in Financial Markets - Discussion & Networking

**Join the London Investors and Traders Group for an afternoon of discussion and networking focused on trading and investing** Whether you are a short-term trader or a long-term investor, this event offers a platform to discuss market trends, exchange ideas and strategies, and potentially collaborate on future trade and investment projects. Don't miss this opportunity to enhance your trading and investing knowledge and skills while making valuable connections in the trading and investing community. **This event is only for members who have posted RSVPs here on Meetup.** *(If you are unable to attend please change your RSVP)* **AGENDA** **15.00 Meet Greet and Network** **16:30 Discussion** Topics for Talks & Discussion: **Current Developments** in the Financial Markets **Active, Passive & Systematic** Investing Strategies **Trading Strategies for** Short, Medium & long-term **Followed by Q&A** **18:30 Close** **We look forward to meeting you at this event!** *(We are a peer group of Investors and Traders, not an advisory service)*

LEGO® SERIOUS PLAY® Taster workshop

A fun and hands on introduction to LEGO® SERIOUS PLAY®, ideal for those who have not experienced the method before. After being welcomed by our experienced facilitator Liam Isaac, you will explore building models as an individual and as a group. You will become practiced at several methods of communication and learn to hear and understand others, all using LEGO! Following the workshop we will send you a free pdf copy of the book "SeriousWork" - a hands on guide to using LEGO® SERIOUS PLAY® yourself (5\*\*\*\*\* reviewed book that sells for £25 on Amazon https://www.amazon.co.uk/Facilitate-Meetings-Workshops-Serious-Method/dp/0995664706) Ideal for those who are interested in participatory leadership, better communication and creativity. If you have attended a taster workshop before, you are welcome to attend but please note this introductory workshop will be a similar experience.

Friday Strategy Board Games at the Coat and Badge, Putney

Strategy Board Games at the The Coat and Badge, Putney. **Is this event for you?** If you have been to a few WLGC events, or are used to playing modern board games with a significant amount of rules, then this event is for you. If not, please join us at our "Beginner Friendly" event every other week. This is an event to play Strategy games which range from medium to heavy in complexity and last 2-4 hours, depending on the game. It can take about 15-30min to teach, again depending on the complexity of the game. I usually advertise which game I am going to bring a few days in advance, as it can be helpful to at least be familiar with the rules. Other gamers may bring another selection of games, so be prepared to be surprised on the day. Here are more details specifically about the Putney events: We’re a friendly, social group that regularly play a range of board games and card games. This event has been running since June 2022 and we have a core group of regular gamers but welcome new members who are looking for a games group to play on a regular or fairly regular basis. Games we play range from, 30min - 1hour games, to the heavier 2-3hour games. We alternate the weeks we play shorter games versus the longer strategy games (check the event title for which type of games are being played). Quicker, fun, social games we play: • Just One https://youtu.be/0DDRxztfJP0?si=QPavmMFE3DFipM-x • Skull King https://youtu.be/xlFHfCqY-5Y?si=X-U1WLP5JOI0oTcB • Planted https://youtu.be/BB5mwXFPrUA?si=oLor8WTSpLUs7B12 • Project L https://youtu.be/EFV-qavWUlE?si=41_XhoZQvWs_9Zp2 • 7 Wonders https://youtu.be/z_Wfdn5Es8U?si=-L3cLo2Uppdip2ow Longer, Strategy games we play: • Lost Ruins of Arnak https://youtu.be/Kg2z4ApABY8?si=l46LNYRjQA_0QoZS • Terraforming Mars https://youtu.be/n3yVpsiVwL8?si=SW7VCdJpnqErKlIO We like to start on time but if you do arrive late, don’t worry, it may mean you have to wait a bit until the next game starts, but we always try to accommodate where we can. If it's Strategy games night, it is more important that we start on time as the games are longer and we want to finish on time. If you know you are going to be late please just let us know your eta. The event is free but please keep in mind that in order to have the space and run the event on a regular basis we need to purchase drinks/food from the venue. Also, please don’t sign up and not show up. Not only do you take up a spot for someone keen to play games but we have limited space that we need to reserve with the venue and no-shows jeopardise our relationship with the venue. Thanks for your understanding. Hope to see you at a games table!!

eCommerce Course in London, Tide HQ - Build, Manage & Grow Business with AI

**Join this eCommerce course in London to learn how to build, manage and grow your eCommerce business with AI.** This is a practical training at Tide HQ, London - plus a chance to win £5,000 (T&Cs apply). Organised by [Tide](https://www.tide.co/offers/gmaxpitchf2f/), [3Edit.com](3Edit.com), [Getshop Today](www.getshop.today) and [GMax Card](www.gmaxcard.com), this hands-on training will take place at Tide Headquarters in London. It's built for entrepreneurs, online sellers and small business owners who want to understand how AI can help at every stage of selling online. You'll learn how to use AI to build an online store, write better product listings, get found more easily in search, support customers, run marketing campaigns, and manage day-to-day operations more smoothly. This isn't just a course about writing prompts. It's practical training for people who are ready to take action. **Who Should Attend?** This training is for: * Aspiring entrepreneurs ready to start an eCommerce business * Existing online sellers who want to improve or grow what they've built * Small business owners thinking about selling online * Founders who want to put AI to practical use in their business * Agencies and freelancers working with eCommerce clients * People with business ideas who need a clear, practical direction * Anyone ready to put in the time, effort and resources to build something real You don't need to be a developer, an AI expert, or an experienced online seller. You do need to be willing to learn, get involved and take action. **What You'll Learn** The programme covers the most important areas of running an online business, including: * **AI-powered website creation** – see how modern AI tools can help you build and manage a professional online store * **AI product listings** – write stronger titles, descriptions, specs and sales content * **eCommerce SEO** – get seen more easily across search engines and AI-powered discovery tools * **AI customer support** – answer common customer questions faster and more consistently * **Inbound marketing** – plan useful content that draws potential customers to your business * **Market and product research** – use AI to explore customer needs, competitors and new opportunities * **Marketing content creation** – come up with campaign ideas, promotions and customer communications more efficiently * **eCommerce automation** – cut repetitive work and build more efficient processes * **AI-assisted decision-making** – use business and customer data to make better calls * **Sustainable growth** – understand how AI supports your business, without replacing the need for strategy, investment and consistent effort **Practical Training, No False Promises** We won't promise overnight success, effortless income, or a business you can build without putting anything in. A successful eCommerce business still needs the right products or services, a real understanding of your customers, consistent effort and sound decisions. This programme gives you a realistic picture of what AI can do, where it falls short, and how to use it responsibly as part of a genuine business strategy. We're looking for participants who are ready to learn, take action, and actually apply what they've learned afterwards. **More Than a Course** This programme goes beyond the classroom. Participants also get the chance to gain exposure, grow their business, and access ongoing support. **A Shot at £5,000 (T&Cs apply)** Attendees who open a Tide business account and meet the official eligibility criteria may be able to apply for the GMax Card × Tide Founder Pitch Challenge 2026. Ten shortlisted founders will pitch live at Tide Business Banking Platform Headquarters, competing for a share of £5,000 in prizes (T&Cs apply): * First place: £2,500 * Second place: £1,500 * Third place: £1,000 It's a chance to present your business, sharpen your pitch, build confidence, meet other entrepreneurs and get valuable exposure. Find out more about the [Tide × GMax Founder Pitch Challenge](https://tide-gmax.3edit.net/) and check your eligibility. **Important:** Taking part in the pitch challenge depends on meeting the official eligibility rules and terms and conditions. Attending the eCommerce training or opening a Tide account doesn't guarantee a place on the shortlist, entry to the event, or a prize. **Ongoing Mentorship and Community** Participants who join the 3Edit Community get continued mentorship, practical guidance and support as they build their eCommerce business. Building a business on your own is hard. The right community helps you stay focused, learn from other entrepreneurs, and get support when things get tough. **Why Attend?** By joining this programme, you'll get: * Practical knowledge you can apply to a real eCommerce business * A clearer picture of how AI can support your online business * Training at Tide Headquarters in London (the digital-first financial platform for entrepreneurs and SMEs) * The chance to meet other founders and entrepreneurs * Access to ongoing mentorship through the 3Edit Community * Details on how to apply for [the £5,000 Tide × GMax Founder Pitch Challenge (T&Cs apply)](https://tide-gmax.3edit.net/) **Organisers** * **[Tide](https://www.tide.co/offers/gmaxpitchf2f/)**[ – business banking platform for UK SMEs](https://www.tide.co/offers/gmaxpitchf2f/) * **[Getshop Today](www.getshop.today)**[ – agency specialising in eCommerce web design](www.getshop.today) * **[3Edit](www.3edit.com)**[ – AI-powered website builder for entrepreneurs and online sellers](www.3edit.com) * **[GMax Card](www.gmaxcard.com)**[ – digital and NFC business card platform](www.gmaxcard.com), running the Founder Pitch Challenge alongside Tide **Ready to Build Something Real?** AI is giving entrepreneurs access to tools that used to be mainly available to bigger companies. It can help you work faster, improve your content, support customers and run your business more efficiently. But AI is a tool, not a shortcut to guaranteed success. If you're serious about starting or growing an eCommerce business, and want practical guidance grounded in commercial reality, this programme is for you. Learn how to use AI. Build real eCommerce skills. Connect with ambitious entrepreneurs. And get your business ready for its next stage of growth. **Places Are Limited** To protect the quality of the training and keep the experience valuable for everyone, spaces will be limited. Register your interest today and take the next step toward building or growing your eCommerce business with AI.

Marketing Networking London | Founders, Growth & Brand Leaders

Networking for founders, creators, freelancers + rebels ⚡

**Free monthly meetups for Rebels of all kinds, to connect, learn and share.** **Topic:** 6 Codes for Becoming a Better Leader & connecting to your purpose. **Guest**: [Dr Stephanie Minchin](https://www.instagram.com/theyogapsychologist/) is a Clinical Psychologist, Yoga Therapist and Yoga Teacher whose work explores the relationship between mind, body, identity and how we live and lead. Learn how knowing yourself better can help you make stronger business decisions, lead with more confidence and build a business around what actually matters to you. **Format:** 6:30 pm - Doors Open & Networking 7:00 pm - Fireside + Q&A 8:00 pm - Networking **About:** Founder-led networking events from founders, creators and successful business owners. There will be a fire side chat with opportunities to network before and after. No formal agenda, or dress-code (please wear *something* though). *** Est. 2013, meetups active globally 🌍 🚀 This event is free thanks to our members (join here: dffrnt.so/join), our partners (dffrnt.so/partners), our hosts [Rachael](https://www.linkedin.com/in/rwelford/), [Vinay](linkedin.com/in/vinay-sharma-96432b9b/?skipRedirect=true), [Ken](linkedin.com/in/helloekow) and our generous hosting venue [Juntos](https://www.juntosoffices.com/). \-\-\-\- **Looking for a new co-working space?** Claim your free day pass & £100 off your membership (email BedfordRow@JuntosOffices.com). **Looking for an event space?** Gain 20% off your booking (Speak to a member of the team) **Want more from Dffrnt?** [Learn more](http://dffrnt.so/) or [join here](http://dffrnt.so/join).

REGISTER INTEREST: ZINE MAKING with LESS STRESS PRESS: cultivate creativity

**Join our [MAILING LIST](https://thoughtexperiments.kit.com/59860c6d0d), if you'd like to receive invitations to future events (some of which will be hosted off of meetup).** What is a Zine and why should I make one? Zines are handmade booklets. They can be used to share information, ideas, stories, art (etc.). Zine making creates opportunities to: * spend time exploring ideas * hone in on something you love or care about: a cause, a message, a skill, a place (the possibilities are endless) * get creative with collage, drawing, writing, printmaking (etc.) * produce compelling and unique booklets that you can print cheaply and share with friends and strangers offline After lots of creative brainstorming of their own, Bonny and Ellie have landed on zine making as the perfect way to both open up space for playful, low stakes creativity, and focus their minds on bite sized projects. **Join our [MAILING LIST](https://thoughtexperiments.kit.com/59860c6d0d), if you'd like to receive invitations to future events (some of which will be hosted off of meetup).**

ZINE MAKING with LESS STRESS PRESS: cultivate creativity

A special event to share the creative practice of zine making 💭✍️✂️🎨📖 IN A NUTSHELL, zine making creates opportunities to: * spend time exploring ideas * hone in on something you love or care about: a cause, a message, a skill, a place (the possibilities are endless) * get creative with collage, drawing, writing, printmaking (etc.) * produce compelling and unique booklets that you can print cheaply and share with friends and strangers offline After lots of creative brainstorming of their own, Bonny and Ellie have landed on zine making as the perfect way to both open up space for playful, low stakes creativity, and focus their minds on bite sized projects. You will soon be able to see some of their zines [here](https://www.instagram.com/lessstresspress). They’re excited to share with you! **IN THIS WORKSHOP, we will:** * Introduce the practice * Share some examples: brief history of zine making, LessStressPress examples * Get to know each other’s interests * Brainstorm using collage and scribbles: get into a low stakes, creative headspace * Use a template to plot our zines: 2 covers and 6 pages of content * Design our first zines (everything is possible with analogue materials, but if you love digital design, bring a laptop) * Sharing circle * **Optional finale:** * Visit the print shop visit together * Print copies of our new zines * LESS STRESS PRESS Pop Up: hand out copies of our new zines to strangers :-) **BY THE END OF THE DAY, we'll have** * learned a new practice to spark creativity and clarify thinking * met a new group of people and learned about the things they care enough to make a zine about * had some thought provoking conversations * produced our own original zines, ready to share :-) **NOTES ON THE GENERAL ATMOSPHERE:** Although we’ll be learning a new practice we'll also be aiming to have an enjoyable day, with good humour and fun. This will be less like school and more like a relaxed hang out in a café with an additional creative twist. **WHO SHOULD COME:** Everyone! We believe that the more perspectives, the richer the experience. This group is not about being experts, it is about thinking creatively together and learning new ways to develop and communicate ideas. **WHERE WE'LL MEET:** We'll be meeting in a beautiful little creative studio in Stoke Newington. The exact address will be provided to attendees directly. **[SUBSTACK](https://experimentsingroupwisdom.substack.com/)** \- newsletter and reflections **[WHATSAPP GROUP](https://chat.whatsapp.com/DcSICl49X509EFdGBo3hKg)** \- stay in the loop **[INSTAGRAM](https://www.instagram.com/lessstresspress)** \- see what we look like \(content coming soon 😅\) **[WEBSITE](http://www.alltogether.one/)** \- everything else **#creativity #inclusivity #openmindedness #creativepractices #community #newskills #zinemaking**