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Brand Strategy London

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Spilling the Tea: Building a Consumer Brand

Spilling the Tea: Building a Consumer Brand

Tue, Sep 8, 5:15 PM
From Founders500
4.8

Date: Tuesday 8th September, 6:15-9 PM UK Time Location: [1 Warwick by Maslow’s](https://share.google/MnxwD6w1PqaJ512K6) [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link. ## About the Speaker Yandis Ying is the Founder and CEO of [Dot Dot Tea](https://www.dotdottea.com/), one of the UK’s fastest-growing premium bubble tea brands. Launched in London in 2023 as a small high street café, Dot Dot has quickly grown into a nationally recognised retail brand, creating low-sugar bubble tea made with authentic loose-leaf tea, real fruit and popping boba. Every drink is brewed, bottled and packed at Dot Dot’s own Bubble Tea Brewery in North London, giving the founders control over quality, innovation and production as the business scales. Dot Dot is now stocked by leading retailers and hospitality partners including Harrods, Selfridges, Planet Organic, Ocado, Costco, Virgin Atlantic Upper Class and Nobu Hotel. The brand has received several industry awards, including the UK Soft Drinks Award 2026, Gold at the LUNCH! Innovation Challenge and a Startup of the Year finalist place at The Grocer Gold Awards 2026. Yandis also secured four offers on BBC’s Dragons’ Den. Before founding Dot Dot, Yandis worked in technology at Google and Sapient, specialising in digital strategy and innovation. She is also a mother and passionate about inspiring more women and young founders to pursue ambitious ideas and build brands with confidence. ## Session Overview How do you turn a small neighbourhood café into a nationally stocked consumer brand? In this honest founder conversation, Yandis will share the story behind Dot Dot Tea, from developing its first products and building an in-house brewery to securing major retail partnerships and appearing on Dragons’ Den. The session will explore what it takes to build a product-led business in a competitive market, balance authenticity with commercial growth, scale manufacturing without compromising quality and create a brand that stands out on the shelf. Expect an open discussion about product development, retail growth, investment, resilience and the realities of building a consumer business from the ground up. ## Key Themes * Moving from café to national retail brand * Building a distinctive consumer product * Balancing authenticity with mainstream appeal * Scaling manufacturing while maintaining quality * Securing major retail and hospitality partnerships * Fundraising, investment and Dragons’ Den * Founder resilience and lessons learned * Building a business alongside family life ## Audience Takeaways Attendees will leave with practical insights into: * Turning an idea into a scalable product-led business * Building a memorable consumer brand * Creating products customers genuinely want * Pitching to retailers and investors * Scaling without losing quality or purpose * Navigating the highs, lows and uncertainty of entrepreneurship [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link.

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8 attendees
Designers × Marketing Agencies Speed Networking

Designers × Marketing Agencies Speed Networking

Mon, Aug 10, 5:00 PM
From Speed Network Now

Meet creative professionals and agencies looking for freelance, contract and permanent talent. **Great marketing needs great design.** This event connects talented designers with agencies looking for creative professionals. **Ideal for:** * Graphic Designers * UI/UX Designers * Brand Designers

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3 attendees
Dead Product Society | After Work Drinks

Dead Product Society | After Work Drinks

Thu, Aug 13, 6:00 PM
From Dead Product Society
4.9

**Dead Product Society \| After Work Drinks** Come along, bring a friend/colleague or two and join us for a relaxed evening of informal product and tech chats over a few drinks and doughnuts. We aim to connect everyone without awkwardness or LinkedIn spiel, and value good conversation over boring presentations. **Who is welcome?** Product Managers, CEOs, UX/UI Designers, Developers, Scrum Masters etc. We welcome anyone who works in, with or wants to break into product. *Note: We intentionally keep our After Work Drinks on the smaller side to allow for more in-depth conversations.* **The Bike Shed** We'll be hanging out in the lounge area (behind the area with all the tables, next to the store). \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- **Dead Product Society** Dead Product Society is a collective of like-minded professionals sharing real-talk and joining forces to navigate the twists and turns of the product world. Our down-to-earth community is for anyone who works in, with or wants to break into product teams regardless of their background or experience. **Our Sponsors** Shout out to our generous sponsors at Waggel Pet Insurance; Lifetime pet insurance, simplified. With their support we are able to host these events for you and create a space for those important, honest conversations.

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40 attendees
 Investing and Trading in Financial Markets - Discussion & Networking

Investing and Trading in Financial Markets - Discussion & Networking

Sat, Aug 15, 2:00 PM
From London Investors and Traders Group
4.8

**Join the London Investors and Traders Group for an afternoon of discussion and networking focused on trading and investing** Whether you are a short-term trader or a long-term investor, this event offers a platform to discuss market trends, exchange ideas and strategies, and potentially collaborate on future trade and investment projects. Don't miss this opportunity to enhance your trading and investing knowledge and skills while making valuable connections in the trading and investing community. **This event is only for members who have posted RSVPs on Meetup.** *(If you are unable to attend please change your RSVP)* **AGENDA** **15.00 Meet Greet and Network** **16:30 Discussion** Topics for Talks & Discussion: **Current Developments** in the Financial Markets **Active, Passive & Systematic** Investing Strategies **Trading Strategies for** Short, Medium & long-term **Followed by Q&A** **18:30 Close** **We look forward to meeting you at this event!** *(We are a peer group of Investors and Traders, not an advisory service)*

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81 attendees
MACS Goes To...The Museum of Brands

MACS Goes To...The Museum of Brands

Sat, Aug 15, 1:30 PM
From MACS: Museum, Art & Culture Socials
5.0

**Join MACS at the Museum of Brands on 15 August!** "A brand is a promise kept.” — Howard Schultz ##### Located on 111-117 Lancaster Road, 2 minutes from Portobello Road, the Museum of Brands showcase 150 years of brands, packaging and advertising through the permanent exhibition the ‘Time Tunnel’ created by consumer historian Robert Opie. In addition to the Time Tunnel, we'll also have time to explore the Museum's temporary exhbitions, including **Branding Britain:** exploring how Britain’s enduring identity has been moulded, expressed and exported around the world. Visitors will encounter dynamic displays and striking visualisations that reveal how the nation is perceived both at home and abroad, alongside objects and stories from iconic brands including Yorkshire Tea, Lloyds Bank, Marmite, Burberry, Cadbury, Greggs and Dr. Martens, McVitie's and Tilda. Read more here: https://museumofbrands.com/portfolio-item/branding-britain/ **MEET DETAILS FOR 15 August:** **☕️ FROM 1:45 PM: MEET AT MUSEUM OF BRANDS CAFE** (optional) Address: 111-117 Lancaster Road, W11 1QT Look out for the MACS sign on the café table. **🏛️ 2:30 PM: ENTER THE MUSEUM/EXHIBITION** Address: 111-117 Lancaster Road, W11 1QT **🍻 4:30 PM- LATE: PUB SOCIAL** (optional) We'll head to a local pub to chat over drinks! Address: *Location tbc 48 hours before event.* **🎟️ TICKETS:** You’ll need to purchase your own ticket. Please book here: https://ecom.roller.app/museumofbrandslondon/booknow/en/home on 15 August. Ticket: £14 Ticket with Art Pass: £7 Members: free, no need to book **📍GETTING THERE:** https://museumofbrands.com/plan-your-visit/getting-here/ **📲 EVENT WHATSAPP GROUP:** Please join the event WhatsApp group to help you find the group on the day. The link will be posted in the event comments on this page around 48 hours before the event, for those on the Going list. N.B. Joining the WhatsApp group will make your phone number visible to other members in the group. **🌟 PLEASE READ:** All MACS events are run entirely by volunteers, so please note we do what we can with the time and energy we have available! Our events have an attendee limit as we prefer a smaller, friendlier group. If you RSVP but can no longer attend, please change your RSVP as soon as possible so that we know numbers. Thank you for being part of MACS! 🧡🏛️🩵 Image credit: Museum of Brands, CC BY-SA 4.0 , via Wikimedia Commons

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16 attendees
Friday Strategy Board Games at the Coat and Badge, Putney

Friday Strategy Board Games at the Coat and Badge, Putney

Fri, Aug 14, 5:30 PM
From West London Games Club
4.8

Strategy Board Games at the The Coat and Badge, Putney. **Is this event for you?** If you have been to a few WLGC events, or are used to playing modern board games with a significant amount of rules, then this event is for you. If not, please join us at our "Beginner Friendly" event every other week. This is an event to play Strategy games which range from medium to heavy in complexity and last 2-4 hours, depending on the game. It can take about 15-30min to teach, again depending on the complexity of the game. I usually advertise which game I am going to bring a few days in advance, as it can be helpful to at least be familiar with the rules. Other gamers may bring another selection of games, so be prepared to be surprised on the day. Here are more details specifically about the Putney events: We’re a friendly, social group that regularly play a range of board games and card games. This event has been running since June 2022 and we have a core group of regular gamers but welcome new members who are looking for a games group to play on a regular or fairly regular basis. Games we play range from, 30min - 1hour games, to the heavier 2-3hour games. We alternate the weeks we play shorter games versus the longer strategy games (check the event title for which type of games are being played). Quicker, fun, social games we play: • Just One https://youtu.be/0DDRxztfJP0?si=QPavmMFE3DFipM-x • Skull King https://youtu.be/xlFHfCqY-5Y?si=X-U1WLP5JOI0oTcB • Planted https://youtu.be/BB5mwXFPrUA?si=oLor8WTSpLUs7B12 • Project L https://youtu.be/EFV-qavWUlE?si=41_XhoZQvWs_9Zp2 • 7 Wonders https://youtu.be/z_Wfdn5Es8U?si=-L3cLo2Uppdip2ow Longer, Strategy games we play: • Lost Ruins of Arnak https://youtu.be/Kg2z4ApABY8?si=l46LNYRjQA_0QoZS • Terraforming Mars https://youtu.be/n3yVpsiVwL8?si=SW7VCdJpnqErKlIO We like to start on time but if you do arrive late, don’t worry, it may mean you have to wait a bit until the next game starts, but we always try to accommodate where we can. If it's Strategy games night, it is more important that we start on time as the games are longer and we want to finish on time. If you know you are going to be late please just let us know your eta. The event is free but please keep in mind that in order to have the space and run the event on a regular basis we need to purchase drinks/food from the venue. Also, please don’t sign up and not show up. Not only do you take up a spot for someone keen to play games but we have limited space that we need to reserve with the venue and no-shows jeopardise our relationship with the venue. Thanks for your understanding. Hope to see you at a games table!!

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1 attendee
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Frequently asked questions

Meetup connects people based on shared interests, allowing them to discover groups and events both locally and online. It's a platform where you can join communities focused on various hobbies and professional goals.

Search for 'brand strategy' on Meetup to discover groups and events in London dedicated to this topic. You can browse events, join groups, and meet fellow strategists.

Yes, users can find various professional networks in London focusing on brand strategy. These groups offer a platform to discuss industry trends and connect with like-minded professionals.

You need to join the group on Meetup to attend their events. While some groups might host open events, joining allows you to RSVP and receive updates.

The frequency of meetups varies by group. You can check each group’s event schedule on Meetup to find regular gatherings or special events in London.

Once you've joined a group on Meetup, you can RSVP to their events by selecting the relevant event page and indicating your attendance.

Many events on Meetup are free, but some may require a fee to cover logistical expenses. It's best to check the event details for specific cost information.

Yes, most groups welcome anyone with an interest in brand strategy. Some might require professional experience; this will be noted in their group description.

Meetup provides the platform, but events are organized by individual groups and hosts. This means the quality and topics may vary based on who organizes them.

Sign up on Meetup and follow their process to start a new group, choosing the category and location, to connect with others interested in brand strategy.

While Meetup facilitates connections based on interests, successful networking heavily depends on active participation and engagement at events.

Some groups offer online events to reach a wider audience or accommodate those who can't attend in person. Check event details for the format.

Groups maintain relevance by engaging their members, hosting diverse events, and incorporating industry trends and feedback to meet community needs.

Yes, many brand strategy groups cover current trends during meetings, offering valuable insights into the latest industry developments.

Yes, Meetup has an app for both iOS and Android, making it easy to find and organize events directly from your smartphone.