Brand Strategy New York
Elevate your brand strategy skills in New York

Beers & Data
Tue, Jun 2, 10:00 PMWE ARE BACK IN PERSON!

Random Strangers Jam Mondays @ Shrine 8-10pm! NYC Improvised Jam Session
Tue, Jun 2, 12:00 AMBring your instrument. Be a stranger. Join the jam. Mondays May 11 - July 27th\* from 8-10pm as Random Strangers Jam returns to Shrine Harlem for our spring/summer residency! Sign ups in person start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.* \*No jam June 15th.

SDNNYC: The Work Beneath the Work
Wed, Jun 10, 10:00 PM**Wednesday, June 10th, 6:00-8:00 PM EDT** **Presentation** The Work Beneath the Work: On the enabling, connecting, and sense-making layer of service design **Event Description** There's a layer of design work that exists inside almost every organization, but rarely has a name. It's not design ops. It's not strategy, at least not in the way those disciplines are usually understood. It shows up in the conversations that shift how teams think, the workshops that don't produce a clean output but somehow move things forward, and the quiet act of connecting people who should have been talking months ago. This talk is about that work. Through examples and honest reflection on what it costs to do it: politically, emotionally, and organizationally, we'll explore how service designers often find themselves doing organizational change work without realizing it. And why naming that matters, both for the work itself and for the people doing it. The second half of the session is a conversation. We'll use the room's collective experience to sit with a simple question: What do you call the work that would fix that gap? **About Our Speaker** **Dhea Sekararum** Dhea Sekararum is a Service Designer and Design Strategist at Verizon, where she works inside a large design organization helping teams build the conditions for more coherent, customer-centered work. Her path into design began in clinical psychology and behavioral science, a lens she still brings to her thinking about organizations, people, and the gaps between them. She holds an MFA in Transdisciplinary Design from Parsons and has spent over 10 years working across UX research, digital product design, service design, and strategy in tech, travel, healthcare, logistics, and education in Southeast Asia, Latin America, and the US. She's drawn to the work that makes other work possible: the sense-making, the bridging, the slow organizational change that rarely gets a job title. **Agenda** * 6:00-6:30PM Meet & mingle over food and drink * 6:30-7:30PM Presentation & Demo * 7:30-8:00PM Discussion & Networking * 8:00PM - ? After-Party **Address** Intuit 51 Astor Place New York, NY 10003 **After-Party**: Cuna Bar The Standard 25 Cooper Sq **Financial Transparency & Scholarships** As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10. * If this amount is prohibitive for you to attend this event, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and we’ll provide you a scholarship to this event. You can also email us at sdn.newyorkchapter@gmail.com as we may miss messages on this platform. * If you’d like to provide scholarships, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and he will follow up with you. See you there :) David, Francesco, Yasmin, Cameron, Lynn, Nicholas, & Barry

Games with Strangers
Sat, May 30, 11:00 PMLove board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

Founder Reality Check - #NYTechWeek
Wed, Jun 3, 2:30 PM🚨 **[CLICK HERE](https://partiful.com/e/gP72ufePZapekTZvw8WN)** to RSVP 👈 It's time to pressure test your startup. Most founders believe they have a **clear offer and defined audience**—until it shows up in the business. It shows up as **bad hires, wasted marketing spend, multiple audiences that don’t convert, inconsistent pipeline**, and building features customers don’t use. These aren’t random problems. They’re symptoms of a misaligned offer and audience. In partnership with **[York Effect](https://yorkeffect.com/)**, this business sprint during **#NYTechWeek** is designed to fix this problem. In this interactive workshop, founders will assess how clear their offer really is, how validated their audience actually is, and where gaps are preventing growth from becoming repeatable. 🚨 **[CLICK HERE](https://partiful.com/e/gP72ufePZapekTZvw8WN)** to RSVP 👈 **OBJECTIVE** To help founders understand whether they are **building on real signals or simple assumptions**—and where misalignment between offer and audience is slowing down growth. **WHAT THEY’LL COVER** **1\. Where Misalignment Shows Up** * Bad hires and unclear roles * Burned marketing budget with low conversion * Multiple audiences with no clear focus * Pipeline that doesn’t convert **2\. Offer Clarity** * What it actually takes to deliver value * Why customers pay—and when they don’t * Where delivery is inconsistent or unclear **3\. Audience Validation** * Who is actually buying vs. who you think will buy * What makes a customer repeatable * Why some segments convert and others don’t **THE WORKSHOP EXPERIENCE** This is not a talk. it’s a working session. Founders will complete a structured Offer Clarity + Audience Validation assessment to evaluate their business across key areas. * You’ll receive a score showing where you stand today * We’ll break down what that score actually means * We’ll identify where you are strong vs. where you are misaligned * We’ll highlight what needs to be fixed to create a repeatable, converting pipeline 🚨 **[CLICK HERE](https://partiful.com/e/gP72ufePZapekTZvw8WN)** to RSVP 👈 **WHAT YOU’LL WALK AWAY WITH** * A clear understanding of where your business is misaligned * Insight into why your pipeline may not be converting * Clarity on what it actually takes to deliver value consistently * A defined view of your real, repeatable customer * 1–2 focused actions to improve over the next 90 days **WHO IT’S FOR** * Founders (Pre-Seed to Series A) * Teams struggling with inconsistent pipeline or unclear growth * Startups targeting multiple audiences without clear traction * Founders preparing to scale go-to-market or raise capital This event is a part of **#NYTechWeek**—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at [www.tech-week.com](http://www.tech-week.com/)

Aperitivo con amici a Staten Island
Wed, Jun 3, 9:30 PMCiao a tutti, il gruppo è organizzato per incontri regolari, per sostenere la cultura italiana, per studiare e praticare l'italiano, organizzare viaggi congiunti, per scambiare esperienze in viaggi in Europa e in particolare in Italia,siete invitati al nostro Aperitivo con Amici. Portate uno o più amici e la prima storia di Raccontare in italiano! La partecipazione è gratuita e la consumazione è facoltativa. Siete invitati al nostro Aperitivo con Amici. Portate i vostri amici e le vostre storie da condividere! La partecipazione è gratuita , consuming consigliata . Grazie,Nataly and Harrison
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