Brand Strategy New York

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko

“Be more strategic” is advice every product leader has heard. But knowing what to actually DO? That's the hard part. Join us for an early look at *[The Strategy Cycle](https://thestrategycycle.com/)*, the new book from product leadership coach [Andrew Skotzko](https://www.linkedin.com/in/andrewskotzko), which is a practical guide to turning a messy set of research, goals, stakeholder opinions, and competitive pressure into a real product strategy. Andrew frames strategy as a theory of winning, expressed through a cycle of bets. Plans, roadmaps, and goal lists all have their place, but a real strategy gives them direction and makes planning season suck a lot less. Mind the Product founder Martin Eriksson says the book shows you what to do on Monday morning—and “what to do in week 7 when the strategy is quietly falling apart.” Andrew will walk through the two halves of the cycle: **Craft the strategy.** Start with a two-page strategy sketch, distill what’s really going on in your market, name the challenge that matters most, and define why customers will choose you and keep choosing you. Then turn that into a portfolio of bets with a clear line between what’s in and what’s out. **Live the strategy.** Crafting the strategy is only about 40% of the work. The rest is deploying it, keeping it alive when shiny new things start arriving in week two, and evolving it as you learn. You’ll walk away with: * A practical way to frame strategic choices as bets * A starting template for your own strategy sketch * Tactics for keeping strategy alive after planning season ends This session is built for anyone responsible for setting direction in a fast-moving environment. Bring your hardest strategy questions. **Sponsored by:** * **[Askable:](https://www.askable.com/)** the UX research platform that grounds fast product decisions in real human evidence * **[Pendo:](https://www.pendo.io/)** Product Context for your Apps and AI Agents

Beers & Data

WE ARE BACK IN PERSON!

Is Your Business Fully Protected? Ask Us Anything About Intellectual Property!

Welcome back! NYC Drinks + Designers (UX, UI, Product) Happy hour!

Welcome back to **Drinks & Designers** in Manhattan, back by popular demand! This is a casual happy hour made for **UX, UI, product and other digital designers** who are looking to mingle, make new friends and expand their network. There will be a mini ice breaker (nothing scary), sunset views and cocktails. See you there! **Please note you will need to RSVP to attend**.

Games with Strangers

Love board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

Media/Advertising Professionals Meet

Meet NYC professionals in PR, media/advertising agencies, Ad platforms, Ad measurement, data, analytics and all the tech that powers the world of marketing. PS: * Event is free to attend. No cover, no drink minimums. Each guest will cover their own tab at the bar. * Please sign up only if you plan on attending #noflakes. * Our organizers do this purely for networking. We don’t get any monetary benefits #bekind. * Appropriate profile photo is mandatory.

NYC Health and Wellness Industry Networking Event

For tickets and information: [https://www.eventbrite.com/e/1987359659239](https://www.eventbrite.com/e/1987359659239) **IMPORTANT NOTE: CLICKING THE RSVP AND PAY ORGANIZER BUTTON ON MEETUP DOES NOT GET YOU A TICKET/ SPOT. YOU HAVE TO CLICK THE LINK TO THE EVENTBRITE PAGE AND PURCHASE A TICKET THERE. PRICE GOES UP AS EVENT TIME APPROACHES AND MAY SELL OUT SO GET YOUR TICKET ON EVENTBRITE ASAP.** **\*This is a multigroup event so event responses are only a portion of the total number of attendees** NEW YORK HEALTH & WELLNESS INDUSTRY NETWORKING EVENT: You Have To Get Tickets Here Online In Advance. Tickets Not Available At Venue Door Come mix & mingle at this health & wellness industry networking event in New York City. This event is the perfect opportunity to connect with like-minded individuals and expand your network. Whether you're looking to expand your clientele, make new business connections, find new investment opportunities, hire or get hired or simply connect with others, have a few cocktails and make new friends you'll definitely want to be at this event. ***This Event Is For...*** ***YOGA INDUSTRY PROFESSIONALS \* CHIROPRACTORS \* ACUPUNCTURISTS \* PHYSICAL THERAPISTS \* PERSONAL TRAINERS \* FITNESS INDUSTRY PROFESSIONALS \* REIKI PRACTITIONERS \* OCCUPATIONAL THERAPISTS \* MENTAL HEALTH THERAPISTS \* DIETITIANS \* MASSAGE THERAPISTS \* HEALTHY FOOD INDUSTRY BUSINESS OWNERS \* BODYWORK PRACTITIONERS \* PILATE INSTRUCTORS \* FUNCTIONAL MEDICINE PRACTITIONERS \* PRIMARY CARE PROVIDERS \* NATUROPATHIC DOCTORS \* FITNESS INSTRUCTORS \* HEALERS \* ALTERNATIVE THERAPY EXPERTS \* HOLISTIC PRACTITIONERS \* PERSONAL TRAINERS \* YOGA PROFESSIONALS\* HEALTHY FOOD BRANDS \* GYM OWNERS \* HEALTH SUPPLEMENT COMPANY OWNERS \* ALTERNATIVE MEDICINE EXPERTS \* FITNESS, HEALTH & WELLNESS INDUSTRY ENTREPRENEURS \* (AND FOR PEOPLE JUST LOOKING TO MAKE SOME NEW FRIENDS).*** This event is the perfect opportunity to network with potential business partners, investors, industry professionals and new clients.... Or just come on out and make some new friends! We've witnessed countless business connections and friendships form at our past events.This event is a fun and easy way to connect with others in a relaxed, low pressure environment. There are no speakers or sales pitches. It's just a place to come mingle with like minded people. **ICEBREAKERS TO WIN PRIZES!!!** At the beginning of the event our host will hand you a sheet of paper with icebreaker questions that you can use to get to know the rest of the people at the event. The icebreakers are optional but most people love them because they really help you get to meet people. In the email we send you before the event we'll explain exactly how the icebreaker works but essentially you'll be asking and/or being asked 3 fun and easy but thought provoking icebreaker questions. If you complete the icebreaker you'll be entered into a raffle and one of the event attendees will win prizes! *An email we received about one of our recent events: "Thank you so much for throwing such a great event. The crowd was really great and everyone was super friendly. As a busy professional I don't get that much time to get out and meet people so it was nice to be in such a relaxed environment. Event well done!" - Danielle* **FAQ:** HOW MANY WILL BE ATTENDING? It ranges from event to event. We usually have between 50 and 80 people sign up. CAN I ARRIVE LATE? Absolutely. Arrive any time you'd like. CAN I COME ALONE? Yes, about 75% come on their own. WHAT IS THE DRESS CODE? While we don't have a dress code we ask that you please look neat/presentable. What you wear to work or what you'd where for after work happy hour drinks is fine. CAN I PAY AT THE EVENT DOOR? We do not accept payment at the event door. We also change the venue at each event and don't give out the location to those who don't sign up. You must pre-pay online. HOW LONG DOES THE EVENT GO? The event is 3 hours long. You can arrive any time you'd like. ARE THERE DRINKS? Yes, there's a full menu of great drinks you can order at the bar. IS THERE FOOD AVAILABLE? Yes you can order food. The venue has a food menu and great appetizers available to order. WHAT IS THE AGE RANGE? Anyone of any age (over 21) who wants to network is welcome WHO ATTENDS THE EVENT? Professionals of all sorts and ages IS THERE A REFUND POLICY? If you need to cancel, please email us and we can transfer you to a future event. However we do not offer transfers if you cancel on the day of the event or don't show up. For tickets and information: [https://www.eventbrite.com/e/1987359659239](https://www.eventbrite.com/e/1987359659239)

Explore How We Make Decisions — Hosts: Gisselle-INFJ, Vin-ESFP, Margarita-INFP

Host: Gisselle-INFJ, Margarita-INFP, Vin-ESFP, Yen-xxTx, and Volunteers. Meet and speak with different personality types. Invite a friend. :) The topic will revolve around decision-making, incorporating sensing-focused, intuition-focused, thinking-focused, and feeling-focused prompts that invite you to explore individual preferences and collective dynamics. We will start off with an icebreaker and a conversation starter for the first half hour, then break off into small groups to discuss the prompts. After 30 minutes, we will mix up the groups, allowing you to speak with new people. Conversation starter: How is MBTI useful or not useful? Why? Come ready to share, listen, laugh a little, and maybe challenge the way your type is usually described. Pre-requisite: Must be familiar with your MBTI type. (Take any online MBTI test and become familiar with your type description.) The hardcore enthusiasts typically go out to eat together after the event. ISTJ ([http://www.personalitypage.com/html/ISTJ.html](http://www.personalitypage.com/html/ISTJ.html)) - Duty Fulfillers [http://www.celebritytypes.com/istj.php](http://www.celebritytypes.com/istj.php) ESTJ ([http://www.personalitypage.com/html/ESTJ.html](http://www.personalitypage.com/html/ESTJ.html)) - Guardians [http://www.celebritytypes.com/estj.php](http://www.celebritytypes.com/estj.php) ISFJ ([http://www.personalitypage.com/html/ISFJ.html](http://www.personalitypage.com/html/ISFJ.html)) - Nurturers [http://www.celebritytypes.com/isfj.php](http://www.celebritytypes.com/isfj.php) ESFJ ([http://www.personalitypage.com/html/ESFJ.html](http://www.personalitypage.com/html/ESFJ.html)) - Caregivers [http://www.celebritytypes.com/esfj.php](http://www.celebritytypes.com/esfj.php) ISTP ([http://www.personalitypage.com/html/ISTP.html](http://www.personalitypage.com/html/ISTP.html)) - Mechanics [http://www.celebritytypes.com/istp.php](http://www.celebritytypes.com/istp.php) ESTP ([http://www.personalitypage.com/html/ESTP.html](http://www.personalitypage.com/html/ESTP.html)) - Doers [www.celebritytypes.com/estp.php](http://www.celebritytypes.com/estp.php) ESFP ([http://www.personalitypage.com/html/ESFP.html](http://www.personalitypage.com/html/ESFP.html)) - Performers [http://www.celebritytypes.com/esfp.php](http://www.celebritytypes.com/esfp.php) ISFP ([http://www.personalitypage.com/html/ISFP.html](http://www.personalitypage.com/html/ISFP.html)) - Artists [www.celebritytypes.com/isfp.php](http://www.celebritytypes.com/isfp.php) ([http://www.celebritytypes.com/isfp.php](http://www.celebritytypes.com/isfp.php)) ENTJ ([http://www.personalitypage.com/html/ENTJ.html](http://www.personalitypage.com/html/ENTJ.html)) - Executives [http://www.celebritytypes.com/entj.php](http://www.celebritytypes.com/entj.php) INTJ ([http://www.personalitypage.com/html/INTJ.html](http://www.personalitypage.com/html/INTJ.html)) - Scientists [http://www.celebritytypes.com/intj.php](http://www.celebritytypes.com/intj.php) ENTP ([http://www.personalitypage.com/html/ENTP.html](http://www.personalitypage.com/html/ENTP.html)) - Visionaries [http://www.celebritytypes.com/entp.php](http://www.celebritytypes.com/entp.php) INTP ([http://www.personalitypage.com/html/INTP.html](http://www.personalitypage.com/html/INTP.html)) - Thinkers [http://www.celebritytypes.com/intp.php](http://www.celebritytypes.com/intp.php) ENFJ ([http://www.personalitypage.com/html/ENFJ.html](http://www.personalitypage.com/html/ENFJ.html)) - Givers [http://www.celebritytypes.com/enfj.php](http://www.celebritytypes.com/enfj.php) INFJ ([http://www.personalitypage.com/html/INFJ.html](http://www.personalitypage.com/html/INFJ.html)) - Protectors [http://www.celebritytypes.com/infj.php](http://www.celebritytypes.com/infj.php) ENFP ([http://www.personalitypage.com/html/ENFP.html](http://www.personalitypage.com/html/ENFP.html)) - Inspirers [http://www.celebritytypes.com/enfp.php](http://www.celebritytypes.com/enfp.php) INFP ([http://www.personalitypage.com/html/INFP.html](http://www.personalitypage.com/html/INFP.html)) - Idealists [http://www.celebritytypes.com/infp.php](http://www.celebritytypes.com/infp.php)

UX Happy Hour irl (open to all levels)

######## You need to bring a physical Government Issued ID to be allowed to stay. It's the Law. ######## Whether you're a seasoned UX pro, just breaking into the field, or simply curious about design — this is your invite to pull up a chair and join the conversation. UX Happy Hour is a laid-back, no-agenda gathering where designers, researchers, product thinkers, and anyone design-curious can connect over drinks in a low-pressure setting. No slides. No networking theater. **Why attend:** • Meet new connection in organic way • Get feedback and fresh perspectives on your work (i.e. portfolio) or advice for your career • Stay sharp on what's happening in UX, AI, product, and tech right now • Meet potential collaborators, mentors, or future coworkers • Cheap drinks ($5 Guinness) **What to expect:** • Warm, welcoming crowd across all experience levels • Candid conversations about design, careers, tools, and everything in between • A great chill bar in the East Village to do it all in **Where to find us:** We're usually tucked in by the ATM at the back of Mona's. If you're not sure where we are, just ask the bartender — they know us! Come solo, bring a friend, or drag a coworker along. The more the merrier. Interested in sponsoring this event? Reach out to Danny (one of the organizers) for our sponsorship rate card.

Grand Central Murder Mystery & Scavenger Hunt (+ After Party)

**\*TO ATTEND GET TICKETS AT:** [https://www.eventbrite.com/e/grand-central-murder-mystery-scavenger-hunt-tickets-1039615376577?](https://www.eventbrite.com/e/grand-central-murder-mystery-scavenger-hunt-tickets-1039615376577) (This is co-organized by 30+ groups so don't go by RSVPs you see here. We'll have a good # attending. Must prepay to attend.) You don’t need any special skills — just a sense of adventure and curiosity! This unique scavenger hunt is all about connecting, uncovering history, exploring Grand Central and solving a mystery. Join us for a fun, social adventure at our Grand Central Murder Mystery Scavenger Hunt. Get ready to have a good time making new friends and solving a mystery. Plus, you'll find out things about Grand Central you never knew before! How It Works: * **When you arrive we will put you on teams - if you don’t already have one (90% of those attending will not have a team).** * **Each team will be given a list of clues and 75 minutes to head to Grand Central to uncover the mystery of Mary’s demise. The team with the most points wins.** * **Once everyone is back we'll safely socialize where you can share your experiences with the others.** The Theme: Meet Up Mary is a regular on the social circuit in New York. You'd probably know her if you've been out before. She was very personable, friendly and bubbly! Unfortunately Mary met a horrific end at Grand Central and the police need you help to solve her case! Join us for this fun and educational night where you will get to explore every corner of the NYC Landmark in ways that you never have before! (If you have participated in our other Grand Central Hunts no worries as this is a completely different experience) FAQs: **Can I come alone?** Yes about 90% will attend on their own. **What's dress code?** Wear what you had on at work. It's casual and comfortable. **What are the ages?** 21 and over. We'll have a good mix of ages. **How much to attend?** $25 (goes to $35 as event gets closer). **Do I have to buy in advance?** Yes. Space is limited and this will sell out. To find more fun events follow: [https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)

Articulating Reasons by Robert Brandom Week 2

Can you know what a word means without knowing what it refers to? Articulating Reasons is an introduction to Inferentialism, a view in philosophy of language holding that words get their meaning not from what they point to in the world, but from the role they play in reasoning, i.e. what follows from a claim, and what it commits you to. Championed by Robert Brandom and others as an alternative to the traditional referential view, inferentialism offers a genuinely different picture of how language works. We'll draw out connections to logic, epistemology, and metaphysics along the way, exploring the broader consequences of taking inference, rather than reference, as fundamental. Participants should read the entire reading before attending this in person meeting. We will read pages 55-105 for the second week. I will be reading from this version [here](https://www.amazon.com/dp/0674006925/?bestFormat=true&k=articulating%20reasons&ref_=nb_sb_ss_w_scx-ent-bk-v2_k0_1_19_de&crid=2DUBJ8LYFZ6RG&sprefix=articulating%20reason). For questions please send me a message or post to meetup. Best, Brian

Articulating Reasons by Robert Brandom Week 1

Can you know what a word means without knowing what it refers to? Articulating Reasons is an introduction to Inferentialism, a view in philosophy of language holding that words get their meaning not from what they point to in the world, but from the role they play in reasoning, i.e. what follows from a claim, and what it commits you to. Championed by Robert Brandom and others as an alternative to the traditional referential view, inferentialism offers a genuinely different picture of how language works. We'll draw out connections to logic, epistemology, and metaphysics along the way, exploring the broader consequences of taking inference, rather than reference, as fundamental. Participants should read the entire reading before attending this in person meeting. We will read pages 1-55 for the first week. I will be reading from this version [here](https://a.co/d/01kWAVNC). For questions please send me a message or post to meetup. Best, Brian