Brand Strategy New York
Elevate your brand strategy skills in New York

Twenty Years of Service Design
Tue, Sep 15, 10:00 PM**Tuesday, September 15th, 6:00-8:00 PM EDT** **Presentation & Discussion** **Twenty Years of Service Design** Roberta Tassi, in conversation with Antonio Cesare Iodarola and Sara Manzini **Event Description** *“For twenty years, every single day, I’ve been either explaining to somebody what service design is, or trying to prove to a client the value of the design approach, and today more so.”* This event is a reflection on the service design value and practice, and how it has been changing and adapting to the evolutions in the broader context. From advocating for the adoption of human-centered approaches, to accompanying digital transformation processes and, more recently, supporting AI transitions: what has changed and what has not? What are the core competences to protect, strengthen and even expand? And how does our service design work translate into impact on the communities, companies and businesses we serve? The talk will feature stories from past projects and introduce emerging frameworks and models, to set the ground for an open conversation and exchange of reflections. The hour will end with a short workshop session, focused on take-aways related to the business impact of service design. **About Our Speakers** **Roberta Tassi** Service Design pioneer, author of [servicedesigntools.org](http://servicedesigntools.org/) (published in 2009), founder and director of oblo (hyper-specialized service design agency based in Milan, Italy), former Head of Service Design for the Digital Transformation Team of the Italian Government (2017-2020) and Principal Designer at frog (2010-2016). **Sara Manzini** Service Design Lead in Wealth Management at Chase and former Design Lead at frog, Sara designs services in highly regulated environments, where she connects experiences across products, channels, and teams and helps turn strategy into products. **Agenda** * 6:00-6:30PM Meet & mingle over food and drink * 6:30-7:30PM Presentation * 7:30-8:00PM Discussion & Networking * 8:00PM - ? After-Party **Address** Intuit 51 Astor Place New York, NY 10003 **After-Party**: Cuna Bar The Standard 25 Cooper Sq **Financial Transparency & Scholarships** As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10. * If this amount is prohibitive for you to attend this event, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and we’ll provide you a scholarship to this event. You can also email us at sdn.newyorkchapter@gmail.com as we may miss messages on this platform. * If you’d like to **provide** scholarships, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) at at sdn.newyorkchapter@gmail.com and he will follow up with you. See you there :) David, Francesco, Yasmin, Lynn, Nicholas, & Barry

Games with Strangers
Sat, Sep 19, 11:00 PMLove board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

Q4 Full Funnel Performance Creative: Discovery to Post-Click
Tue, Sep 22, 11:00 PM**Q4 Full Funnel Performance Creative: Discovery to Post-Click** **\*\*(Brands Only - Non Brands will be rejected)\*\*** BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time. This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale. We're joined by **[Ed Weston, Co-Founder of ](https://www.linkedin.com/in/edward-weston-prospa/?utm_source=luma)[Prospa](https://www.prospamedia.co.uk/?utm_source=luma)**, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM. 🎯 **Why you should be in this room.** * Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode. * Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients. * Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes. * See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season. * Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.

Normandy Chateau, France Slowcation! - Sept 2026
Tue, Sep 22, 11:00 PM**[NORMANDY CHATEAU, FRANCE SLOWCATION!](https://globe-drifters.com/trip/france-normandy-slowcation/)** **• Dates:** September 22 - October 1, 2026 *(10 days / 9 nights)* **• Cost:** $6600 *(per person, excluding flights)* **• Single supplement:** None! **• Detailed itinerary, chateau info, what's included, etc:** https://globe-drifters.com/trip/france-normandy-slowcation/[https://globe-drifters.com/trip/france-normandy-slowcation/](https://globe-drifters.com/trip/france-normandy-slowcation/) Click the link above for all the trip details. You can email [info@globe-drifters.com](info@globe-drifters.com) if you have questions! This is a slowcation where we'll rent out an entire chateau just for us, bring in a private chef to prepare dinner for us each night, and have a full-time guide throughout the entire trip. Plus, everyone gets their own room at no extra cost! Read more about a slowcation here: **[What is a slowcation?](https://globe-drifters.com/slowcations/)** \*\*\*A château in the heart of Normandy — your home away from home… \*\*\*Explore Normandy’s villages and landscapes that inspired great impressionist paintings as you sip and savor your way along the cheese and cider trail, retreating to a château at the end of the day to eat, drink, and be merry like French royalty. **Don’t just see history, sleep in history:** Stay in a château and feast on grand dinners fit for kings and queens, stroll through pristine gardens at sunset, and try a game of *pétanque* — a French favorite! **Cheese & Cider Trail:** Follow the trail through picturesque towns to taste Normandy’s world-renowned cheeses and hard ciders. **Private room:** Enjoy your own room in the château at no extra cost, providing a quiet retreat to relax after a day of exploring.

The Virtue Circle: Industry — Character and Self-Improvement
Mon, Sep 21, 11:00 PM**The Virtue Circle: Industry — Character and Self-Improvement** **Location:** Starbucks inside Target **Address:** 88-01 Queens Blvd, Elmhurst, NY 11373 **Length:** 25 minutes This is a meeting of **The Virtue Circle**, an in-person discussion group focused on developing one virtue or high-performance attribute at a time. This week’s virtue is **Industry**. **Definition:** Lose no time; be always employed in something useful; cut off all unnecessary actions. **Interpretation:** Industry means using your time and energy for useful purposes, while reducing distraction, delay, and unnecessary activity. **Action:** Identify one unnecessary action that wastes your time, and replace it with one useful action this week. **Industry** is an important virtue because time is limited. When you use your time well, you become more productive, more reliable, and more capable of making steady progress. Industry is not about being constantly busy. It is about directing your effort toward what is useful and worthwhile. We will meet at the **Starbucks seating area inside Target** for a short, structured **25-minute discussion**. Look for **The Virtue Circle sign or notebook**. \*\*\* **Meeting Format** **1\. Virtue of the Week** We introduce **Industry**, including its definition and interpretation. **2\. Personal Reflection** Each person reflects on where **Industry** is currently strong or weak in their own life. **3\. Group Discussion** We discuss what **Industry** means, what makes it difficult to practice, and what it looks like in real conduct. **4\. Practical Action** Each person chooses one small action to practice **Industry** during the coming week. \*\*\* **Group Guidelines** Please arrive on time. Keep the discussion respectful, practical, and focused on the virtue of the week. Speak from your own life and experience. Listen carefully when others are sharing. The goal is not perfection. The goal is steady improvement. \*\*\* **Participation Note** Attendance is voluntary. **The Virtue Circle** is a discussion group for adults, focused on personal reflection and practical improvement only. It does not provide legal, medical, psychological, financial, or professional advice. Each member is responsible for their own conduct, choices, belongings, and personal safety while attending. \*\*\* No prior reading is required. New members are welcome.

Grand Central Murder Mystery & Scavenger Hunt (+ After Party)
Thu, Sep 10, 11:00 PM**\*TO ATTEND GET TICKETS AT:** [https://www.eventbrite.com/e/grand-central-murder-mystery-scavenger-hunt-tickets-1039615376577?](https://www.eventbrite.com/e/grand-central-murder-mystery-scavenger-hunt-tickets-1039615376577) (This is co-organized by 30+ groups so don't go by RSVPs you see here. We'll have a good # attending. Must prepay to attend.) You don’t need any special skills — just a sense of adventure and curiosity! This unique scavenger hunt is all about connecting, uncovering history, exploring Grand Central and solving a mystery. Join us for a fun, social adventure at our Grand Central Murder Mystery Scavenger Hunt. Get ready to have a good time making new friends and solving a mystery. Plus, you'll find out things about Grand Central you never knew before! How It Works: * **When you arrive we will put you on teams - if you don’t already have one (90% of those attending will not have a team).** * **Each team will be given a list of clues and 75 minutes to head to Grand Central to uncover the mystery of Mary’s demise. The team with the most points wins.** * **Once everyone is back we'll safely socialize where you can share your experiences with the others.** The Theme: Meet Up Mary is a regular on the social circuit in New York. You'd probably know her if you've been out before. She was very personable, friendly and bubbly! Unfortunately Mary met a horrific end at Grand Central and the police need you help to solve her case! Join us for this fun and educational night where you will get to explore every corner of the NYC Landmark in ways that you never have before! (If you have participated in our other Grand Central Hunts no worries as this is a completely different experience) FAQs: **Can I come alone?** Yes about 90% will attend on their own. **What's dress code?** Wear what you had on at work. It's casual and comfortable. **What are the ages?** 21 and over. We'll have a good mix of ages. **How much to attend?** $25 (goes to $35 as event gets closer). **Do I have to buy in advance?** Yes. Space is limited and this will sell out. To find more fun events follow: [https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)
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