Brand Strategy New York
Elevate your brand strategy skills in New York
SDNNYC Goes to the Met: A Service Safari Experience
Sat, Jul 18, 3:00 PM**Saturday, July 18th, 11:00AM-3:00 PM EDT** **SDN Goes to the Met: A Service Safari Experience** **Event Description** One of the great tools that Service Designers have in their toolset is the service safari, an exercise where a project team goes out into the wild and acts as customers to experience a product, service, or environment firsthand. The exercise helps you build deep empathy, uncover real-world pain points, and reveal gaps in your customer journey that traditional surveys or interviews might miss. On Saturday, July 18th we invite you to join us as we take a service safari to one of the crown jewels of New York City: The Metropolitan Museum of Art. Attendees will break into groups and get an opportunity to practice this research technique firsthand within the museum itself. At the end of the day we will share our findings and gather for food and drink. **About Our Guide** **Peter March** Peter is a UX and experience design leader with 15+ years shaping products for Fortune 500 brands. His design practice spans across digital and real world touchpoints, bringing UX rigor to environments like events, exhibits, and retail. He formally served as a local leader of the Interaction Design Association, and is part of the TAILORU Stitch Collective, where he helps professionals integrate AI into human centered workflows. **Agenda** * 11am - 11:30 am Introductions and activity outline * 11:30 am - 1:00 pm Field research: Exploring in teams * 1:00 - 2:15 pm Lunch; team synthesis & debrief * 2:15 - 3pm Findings share back with the full group **Address** The Metropolitan Museum of Art 1000 Fifth Avenue New York, NY 10028 **After-Party**: Dylan Murphy's 1453 3rd Ave, New York, NY 10028 First drink is on SDNNYC! **Financial Transparency & Scholarships** As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10. * If this amount is prohibitive for you to attend this event, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and we’ll provide you a scholarship to this event. You can also email us at sdn.newyorkchapter@gmail.com as we may miss messages on this platform. * If you’d like to provide scholarships, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) on Meetup and he will follow up with you. See you there :) David, Francesco, Yasmin, Cameron, Lynn, Nicholas, & Barry
Random Strangers Jam Mondays @ Shrine 8-10pm! NYC Improvised Jam Session
Tue, Jul 28, 12:00 AMBring your instrument. Be a stranger. Join the jam. Mondays May 11 - July 27th\* from 8-10pm as Random Strangers Jam returns to Shrine Harlem for our spring/summer residency! Sign ups in person start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.* \*No jam June 15th.
Podcast SEO: Define Your Strategy & Launch Your Campaign
Wed, Jul 15, 9:00 PMThis event is hosted by Arielle Nissenblatt as part of the Well, It Depends event series. **Limited to 13 attendees.** Make sure you RSVP [here](https://luma.com/p9u6idp5) : https://luma.com/p9u6idp5 Podcast discovery is a tricky business. We want to make sure everyone who is interested in the topics we talk about can find our show. **A big part of that is learning about and then taking advantage of *in-app search*.** In this 2-hour, hands-on workshop, we’ll break down podcast SEO in practical terms: how podcast apps and search engines crawl your content, how listeners discover shows, and what small but meaningful tweaks can help your podcast become easier to find. **Importantly:** podcast SEO isn’t just about podcast apps. There's also general search engine optimization — and we'll get into that as well. The choices you make around your titles, descriptions, keywords, and visuals can also affect how your podcast website performs in search. This is an action-focused event: you’ll leave with research, optimization ideas, and a practical roadmap you can continue implementing after the session ends. We’ll combine group instruction, independent working time, live audits, and collaborative discussion so you can apply concepts directly to your own show in real time. *** ## You'll leave the workshop with... * A clearer understanding of how search engines and podcast apps crawl podcast content * A list of keywords and phrases your show can potentially rank for * Ideas for changes to your existing episode titles, descriptions, and possibly even your show title * A practical plan for improving and optimizing your cover art and visual presentation * A better understanding of how podcast SEO affects website search and discoverability * Strategies for researching competitor keywords and positioning * Tools and methods for tracking your own keywords * A checklist for ongoing SEO upkeep and maintenance * A 3-month SEO action plan tailored to your show * Access to a free month of a podcast SEO tool/service (details coming soon) *** **This session is also designed to be collaborative.** You’ll spend time with other podcasters who are thinking strategically about growth, positioning, and audience development. ## All attendees will also receive: * Workshop materials and resources * A room capped at 13 people to keep the session practical and interactive ## What to bring to the session: * A laptop * Pen and paper * Access to your podcast titles/descriptions/website if possible ## This workshop is for podcasters who... * Know why they’re making their show and who they’re speaking to * Have defined goals, motivations, or business outcomes tied to their podcast * Feel like they may be missing easy discoverability wins * Want to think more strategically about audience growth *** **You do not need to be an advanced podcaster to benefit from this session.** Relatively new podcasters are welcome. But this workshop is best suited for people who already have a launched show and a reasonably clear understanding of their audience and goals. This workshop can apply to nearly any type of podcast — interview shows, narrative series, branded podcasts, hobby podcasts, business podcasts, creator-led shows, and beyond — as long as you have a clearly defined audience and purpose. *** ## The details **Where:** Fabrik Coworking — Brooklyn **When:** 5:00pm–7:00pm **Cost:** $75 general admission / $40 for Fabrik members
Games with Strangers
Sat, Jul 18, 11:00 PMLove board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!
Socializing and Networking / North Jersey edition
Tue, Jul 14, 9:30 PMSummer is officially here, and what better way to kick it off than over pizza & a drink with fellow designers, devs & researchers? Join UXPA NJ — first-timers and familiar faces alike — for good eats and good company at The Wanderer in Jersey City. How did you survive the summer’s *second* heat wave? And how about the July 4th holiday, BBQ or the beach? Are you starting a new project, or planning a trip to get away from it all? Whatever's on your mind, come out, grab a slice, and catch up with your neighbors and fellow designers. This month we're mixing things up again with a quick creative activity. Put your thinking cap on, and join us in 2 weeks! More details to come. The Wanderer is a “caffeine to cocktails” bar tucked between Cafe Alyse & One World Pizza in the McGinley Square neighborhood of Jersey City. And lucky us, the Wanderer hosts a Happy Hour on Tuesdays! Discounted select beer & wines and $5 cheese pizzas from One World Pizza next door. *Did someone say Happy Hour?* There will be no agenda or speakers for this event. We just want to encourage informal socializing. **(Not an) Agenda:** 5:30 pm - 8:00 pm Socializing, networking, drinks & maybe pizza (cash bar) Feel free to stay later! **The Wanderer** **53 Baldwin Ave, Jersey City, NJ 07304** 🏃🏽♂️ **18 minute walk** from Journal Square Path station 🚌 **By bus:** NJTransit route #s 9, 8, 87, 80 🚲 **Citibike station:** Baldwin at Montgomery 🚗 **Street parking available**, with the Parkmobile app https://www.instagram.com/thewanderer_jerseycity [https://www.instagram.com/one_world_pizza/](https://www.instagram.com/one_world_pizza/) [ParkMobile Parking App | Find & Pay for Parking | On-street & Reservation](https://parkmobile.io/)
Aperitivo con amici a Staten Island
Wed, Jul 15, 9:30 PMCiao a tutti, il gruppo è organizzato per incontri regolari, per sostenere la cultura italiana, per studiare e praticare l'italiano, organizzare viaggi congiunti, per scambiare esperienze in viaggi in Europa e in particolare in Italia,siete invitati al nostro Aperitivo con Amici. Portate uno o più amici e la prima storia di Raccontare in italiano! La partecipazione è gratuita e la consumazione è facoltativa. Siete invitati al nostro Aperitivo con Amici. Portate i vostri amici e le vostre storie da condividere! La partecipazione è gratuita , consuming consigliata . Grazie,Nataly and Harrison
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